2010 Photo: istock MEDIEKIT MEDIA & PRISER PRICES PUBLICATIONS
JAGT, Vildt & Våben // MEDIA Mediekit KIT && Priser PRICES 2010 2010 / JSL / JSL PUBLICATIONS A/S JAGT, Vildt & Våben - joining til jægeren the hunter s med overskud game JAGT, Vildt Vildt && Våben Våben er Danmarks is Denmark s største largest kommercielle commercial jagtmagasin, hunting og det, magazine tror vi selv, - bunder a position i vores gained grundlæggende through respekt our firsthand forståelse understanding af jagtmiljøet. of For the ja, selvfølgelig world of for og handler jagt om respekt for dyrene, men det hunting and its respectful relationship handler også om naturen. with nature and the game. Derfor inddrager vi selvfølgelig den skønne natur i magasinet den er slet ikke til at komme udenom. Naturally, Vi kigger grundigt this exclusive på det quality store magazine udvalg af features grej og giver magnificent kvalificerede nature anbefalinger, shots for the baseret reader på to relish. tests af It våben, also takes a beklædning close look at og the øvrigt huge udstyr. choice Og of da gear hundene available for to mange the impassioned jægere er en hunter afgørende and del makes af glæden, qualified er recommendations forbindelse based on med our træning own critical masser tests af of inspiration weapons, clothing at hente der også i and her. other Sidst, equipment. ikke mindst, As dogs handler are such jagt a central om kammeratskab joy og to det many sociale hunters, sammenhold, we moreover vigtige dish elementer, out generous der part of the helpings også skinner of dog igennem training i magasinet tips and inspiration. But perhaps hunting is ultimately about friendships and the bond between For os er hunters. det essentielt, Certainly, at vi this ikke upscale blot formidler hunting informationerne, the men important at vi gør social dem element brugbare. of Tips hunting. og vejledning magazine mirrors til træning og pleje af hundene, valg af våben og udstyr, It baggrundsartikler is essential to us that om jagt, we don t teknikker simply og communicate jægere, samt information spændende to og our flotte readers, reportager but that om we jagt make fra hele it useful too. Tips verden. and Det advice er det, for dog der kendetegner training and care, JAGT, choice Vildt & of Våben. weapons and equipment, background articles about hunting, hunters Og vi gør and det techniques hele med combined afsæt i vores with mantra exciting, om faglighed aesthetic hunting og underholdning. reportages from Vi skal around være spækket the world med this informationer, readers som kan experience inspirere, the dygtiggøre inspiring og and udvikle useful vores features læsere is how our in over JAGT, hele Vildt landet. & Våben. Expertise and entertainment is our mantra. You will find our magazine packed with information that inspires, educates and develops our readers across the entire country. 2
JAGT, Vildt & Våben / MEDIA KIT & PRICES JAGT, 2010 Vildt / JSL & Våben PUBLICATIONS / Mediekit A/S & Priser 2010 / JSL PUBLICATIONS A/S Joining the hunter s game Til jægeren med overskud JAGT, Vildt & Våben is primarily read by men aged 35-60. They have a high household income and usually no children at home. It is a target group to whom, quality is important and within reach. Our readers can and want to pursue their own interests and passions - within the world of hunting as in all other aspects of life. The readers of JAGT, Vildt & Våben are modern, individual and earn an income that enables them to choose quality above quantity. On average, they are younger than the usual hunting target group; something we believe is linked to our modern, contemporary feel and JAGT, Våben & Vildt being a non-subscription magazine. Buying our magazine is an active choice, not something you automatically or passively receive, for instance through a club membership. JAGT, Våben & Vildt typically reaches the younger hunters who still enjoy single life or partnership without children as well as the older hunters, who once again have an empty nest - and make the most of it. Both groups are characterized by having the time and income to pursue their passion for hunting and other dear pleasures of life. HOUSEHOLD INCOME 50 40 30 20 10 0 Population Low income < 299.999 JAGT, Vildt & Våben Middle income 300.000-599.999 High income > 600.000 80 70 60 50 40 30 20 10 0 GENDER MAN WOMAN Hunting requires plenty of time, money, passion and patience, all factors that are amply present in our readers. As media choice JAGT, Vildt & Våben is right on target, not just for hunting-related products, but also for other products, services and experiences in the action, outdoor, high-end and luxury categories. IN EACH ISSUE Hunting reportages Spectacular hunting reports from Denmark and abroad Weapon tests Test of weapens and ammunition Gastronomy Exquisite game recipes Gear & Clothing Tests and reviews of clothing and hunting gear People Hunting dogs FACTS 2010 Readership 96,000* Chief Editor Ole Høy Hansen Issues 11 per year Website www.jvv.dk *source: Gallup Indeks Danmark 2nd half-year 2009 SOCIAL READERSHIP PATTERN Affinity 140+ 110-139 90-109 60-89 -60 Modern social orientation (8 / 62) Social orientation (6,0 / 60) Traditional social orientation (10,0 / 100) Great hunting personalities from Denmark and abroad Profiles and training AGES 25 20 15 10 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70+ years 5 0 Modern (7,0 / 88) Centre (9,0/75) Traditional (15,0 / 115) Modern individualistic orientation (15,0 / 125) Individualistic orientation (16,0 / 145) Traditional individualistic orientation (15,0 / 150) 3
JAGT, Vildt & Våben / MEDIA Mediekit KIT & & Priser PRICES 2010 2010 / JSL / JSL PUBLICATIONS A/S A/S Prices & delivery Priser & levering Prices Priser pr. per 1. 1 januar January 2010 2010 (i DKK (DKK) ) Annoncer Ads Format Price Pris Dobbeltside Double page 1 (416x280mm) 30.400 1/1 page side 22 (208x280mm) 21.200 1/2 ½ page side 39/40 (208x140/103x280mm) 15.000 1/4 ¼ page 41 (103x140mm) 9.050 Bagside Back cover 27.500 GUIDEANNONCER Guide ads Format 1 91 x 75 3.800 Format 2A 190 x 75 6.400 Format 2B 91 x 155 6.400 Alle measurements mål er i mm are og in eks. mm 5 and mm excl. beskæring 5 mm cropping 280 280 280 416 208 140 208 103 140 103 1 22 39 40 41 Særplacering Special placements priser prices Page Side 5-7 9-13 5-7-9-13 + 15 Right Højreside + 10 Page Side 2-3 + 25 Other Andre særplaceringer special placements +10 3rd 3 omslagsside cover page + 15 ONLINE Online ad annonceformater formats KB (Gif/Jpg) KB (Flash) 300x250* 60 60 *Animation og and loop loop efter according aftale. to agreement DELIVERY Levering OF af AD annoncemateriale MATERIAL ADDRESS Aflevering af annoncemateriale CROPPING Materialet IMAGES Billeder Materialet leveres som PDF filer The material must be delivered i version 1.3 (genereret as PDF files in version 1.3 (generated gennem Acrobat via Acrobat Distiller). Distiller) Afleveres på: Please send your ad material to annonce@jslpublications.dk annonce@jslpublications.dk Til alle annonceformater skal All ad formats must have an extra der lægges 5 mm til beskæring 5 mm on all four sides. All text and på alle image fire important sider af annoncen. elements must Al tekst be og placed billedvigtige at least 10 mm inside elementer the cropped placeres format. mindst 10 mm indenfor det beskårne format. Billeder skal som minimum An image resolution of at least have en opløsning på 300 DPI. 300 DPI is required. The PDF file must PDF filen only contain må kun CMYK indeholde colours. CMYK farver. 4
JAGT, Vildt & Våben / MEDIA KIT & PRICES JAGT, 2010 / Vildt JSL PUBLICATIONS & Våben / Mediekit A/S & Priser 2010 / JSL PUBLICATIONS A/S Rabatter Discounts & udgivelser issues Rabatter: DISCOUNTS: NEW New Business BUSINESS rabat: DISCOUNT Er We du give ny kunde new customers hos JAGT, of Vildt JAGT, & Vildt Våben, & Våben giver a good vi dig price en god to get pris started. at komme i gang på. VOLUME DISCOUNT The Omsætningsrabat: more ad inserts you book with us, Jo the flere greater indrykninger your discount. du booker hos os, jo større rabat. LOYALTY DISCOUNT If Loyalitetsrabat: you expand your business with us, Udvider we will naturally du samarbejdet reward i you forhold with til a tidligere, greater discount. honorerer vi det naturligvis med øget rabat. COMBO DISCOUNT If Kombirabat: you advertise in several Ønsker JSL PUBLICATIONS du annoncering magazines, i flere af JSL PUBLICATIONS we will give you a magasiner, discount across yder vi the en tværgående board. rabat. Photo: istock Photo: istock ISSUES Udgivelser JAGT, - JAGT, VILDT Vildt && VÅBEN Våben udkommer COMES OUT 11 11 gange TIMES årligt A YEAR JAGT, Vildt & Våben Nr. No. 1 No. Nr. 2 No. Nr. 3 No. Nr. 4 No. Nr. 5 No. Nr. 6 No. Nr. 7 No. Nr. 8 No. Nr. 9 Nr. No. 10 No. Nr. 11 Publication Udgivelsesdato date 21.01.10 18.02.10 18.03.10 22.04.10 20.05.10 17.06.10 19.08.10 23.09.10 21.10.10 18.11.10 16.12.10 Ad Annoncedeadline material 18.12.09 22.01.10 19.02.10 24.03.10 20.04.10 21.05.10 23.07.10 27.08.10 24.09.10 22.10.10 19.11.10 MATERIAL Materiale- COMPENSATION godtgørelse OTHER Andre annonceformater AD FORMATS CREATIVE Kreative ADS annoncer Digital ONLINE ADS annoncering Safety Sikkerhedsstillelse deposit 1 1 Informationsgodtgørelse compensation 1,5 See * Se material kravene requirements til materialet under Delivery under afsnittet of ad material Levering af annoncemateriale. Please Kontakt contact os, hvis us for du information ønsker about information other ad om formats. andre annonceformater. Hør Please mere contact om us indhæftning, for more indklæbning information about og alle special de andre inserts, kreative stickers or muligheder any other creative i vores solutions in magasiner our many magazines. ved at mange kontakte os. Hvis Please du contact vil høre us mere to hear om more mulighederne about the digital for ad digital options annoncering and how you can samt optimize hvordan your du kan campaign optimere effect effekten through af online din kampagne + print. ved at kombinere online og print, kontakt JSL PUBLICATIONS A/S. 5
JAGT, Vildt & Våben / MEDIA Mediekit KIT && Priser PRICES 2010 2010 / JSL / JSL PUBLICATIONS A/S PUBLICATIONS Dortheavej 59 2400 Copenhagen København NV info@jslpublications.dk Info@jslpublications.dk Tel.: Tlf.: +45 3271 1200 Fax.: +45 3271 1212 Key Account Manager Preben Henrichsen E: E-mail: preben.henrichsen@jvv.dk M preben.henrichsen@jvv.dk : +45 4111 6166 Mobil: +45 4111 6166 JSL PUBLICATIONS A/S is Denmark s ambitious media house with focus on creating successful target group precise media universes for the pleasure of readers and the benefit of advertisers. JSL PUBLICATIONS A/S in Denmark also publishes Vi med Hund, MAD&venner, GOLFmagasinet, BådNyt and JAGT, Vildt & Våben. The JSL PUBLICATIONS magazines are read by a total of 495,000 readers (Gallup Index Danmark, 2nd half-year 2009). JSL PUBLICATIONS A/S enters into strong media partnerships, such as with TV2/Danmark A/S who own 30 of Vi med Hund, and with Aller in Norway about publishing Vi med Hund on the Norwegian market. JSL PUBLICATIONS A/S employs 25 very bright people. JSL PUBLICATIONS A/S For the pleasure of readers and benefit of advertisers BådNyt / baadnyt.dk Danmarks Denmark s største largest bådblad boat magazine med 112.000 with 107,000 læsere. readers MAD&venner / madogvenner.dk Danmarks Denmark s eksklusive exclusive madmagasin food magazine med with 64.000 55.000 månedlige readers a læsere month Vi med Hund / vimedhund.dk Danmarks Denmark s førende leading hundemagasin dog magazine med with 136.000 127,000 månedlige monthly readers læsere JAGT, Vildt & Våben / jvv.dk Denmark s Førende leading jagtmagasin hunting magazine med with 102.000 96,000 readers læsere. GOLFmagasinet / golfmagasinet.dk Denmark s Danmarks golfmagasin magazine with med 110,000 115.000 readers læsere. 6