Transformation af en lokalt forankret forretning ind i et corporate mindset - hvad har vi lært? Maria Balle, Organisational Change Manager Søren Roustgaard, Program Director
William Demant Global Hearing Healthcare Company 2
William Demant Global Hearing Healthcare Company 4
DE GODE NYHEDER
William Demant 1992 2016 (DKK million) 10.665 12.002 3.506 3.923 3.870 4.303 4.716 5.0855.488 5.374 5.701 2.960 6.892 9.209 9.346 8.041 8.555 539 661 750 1.884 940 1.0871.4131.613 6
DE KNAP SÅ GODE NYHEDER
T1 & T2 Vendors T1 & T2 Vendors T1 & T2 Vendors Oticon Ballerup Manufacturing and Distribution Thisted & Poland (QAD) PhonicEar / FrontRow US - QAD Interacoustics Assens DK Diagnostics Instruments Oticon Canada Oticon / Bernafon / Sonic / Frontrow / PhonicEar ITE production and services Oticon US Bernafon US Sonic US Oticon - Italy Oticon JP Scotland Thisted Production Oticon Polska Production ITE production and services Australia Dist. Center for BTE + Service Oticon / Bernafon - France Oticon DE Bernafon Italy Maico Italy Lediso Italy Bernafon JP Korea Oticon CN Spain South Africa Oticon NL Bernafon NL Oticon FI Bernafon FI Norway Oticon / Bernafon SE Export Oticon DK Bernafon DK Bernafon DE Oticon PL Bernafon Acustica PL (Wholesale & Retail) Oticon Switserland Bernafon Switserland (QAD) Sonic AU + NZ (Current prod will be moved to ITE Aus) Oticon AU Bernafon AU Oticon NZ Bernafon NZ Singapore (Wholesale + Retail) Oticon Medical US Grason Stadler US Maico US Interacoustics DE Maico DE Canada Hearing Centre Ltd ListenUp! - Canada Avada - US Hearing Life - US Total Hearing Care THC Somerset US Affordable Hearing Somerset US Hidden Hearing - HHEI Hidden Hearing - HHNI Hidden Hearing - HHUK Acustica Medica - Greece Acustica Medica - Portugal Acustica - Poland Van Boxtel - NL Western Hearing Centre - Australia AudioClinic - Australia Hearing Life - Australia End-users (Retail) Private clinics (Wholesale) Chains (Wholesale) Independent (Wholesale) Public (Wholesale) T1 & T2 Vendors Component Manufacturer Assembly Manufacturing ITE Manufacturing Wholesale and ITE Manufacturing Wholesale Diagnostics Retail Chains Customers WDH Supplier Network WDH Component Manufacturing WDH Assembly Manufacturing WDH ITE (SLA) Production Centre & Wholesale WDH Wholesale Companies WDH Retail Chains WDH Customers (B2B & B2C) Oticon Canada Oticon / Bernafon / Sonic / Frontrow / PhonicEar Canada Hearing Centre Ltd ListenUp! - Canada Shared Services with this landscape remains a theoretical matter Oticon US Bernafon US Sonic US Oticon - Italy Avada - US Scalability in 15+ years Hearing old Life - US ERP solutions Oticon / Bernafon - France Bernafon Italy Maico Italy Lediso Italy remains a challenge Total Hearing Care THC Somerset US Affordable Hearing Somerset US End-users (Retail) Oticon JP Bernafon JP Korea WDH Supplier Network WDH Component Manufacturing WDH Assembly Manufacturing WDH ITE (SLA) Production Centre & Wholesale WDH Wholesale Companies WDH Retail Chains Oticon CN WDH Customers (B2B & B2C) Hidden Hearing - HHEI Hidden Hearing - HHNI Private clinics (Wholesale) Scotland Hidden Hearing - HHUK Spain T1 & T2 Vendors Oticon Ballerup Manufacturing and Distribution Thisted & Poland (QAD) South Africa Acustica Medica - Greece Acustica Medica - Portugal Acustica - Poland Chains (Wholesale) Oticon NL Bernafon NL Oticon FI Van Boxtel - NL Bernafon FI Norway Oticon / Bernafon SE Export Independent (Wholesale) Oticon DK Bernafon DK ITE production and services Thisted Production Oticon Polska Production Oticon DE Bernafon DE Oticon PL Bernafon Acustica PL (Wholesale & Retail) Oticon Switserland Western Hearing Centre - Australia Public (Wholesale) Bernafon Switserland (QAD) T1 & T2 Vendors T1 & T2 Vendors PhonicEar / FrontRow US - QAD Integrating to 40+ different solutions remains a challenge to responding to market demands Interacoustics Assens DK Diagnostics Instruments ITE production and services Australia Dist. Center for BTE + Service Sonic AU + NZ (Current prod will be moved to ITE Aus) Oticon AU Oticon Medical US AudioClinic - Australia T1 & T2 Vendors Bernafon AU Component Manufacturer Hearing Life - Australia Oticon NZ Assembly Manufacturing Significant person dependency on the Bernafon NZ ITE Manufacturing Singapore usage Wholesale and (Wholesale and + Retail) the maintenance of systems ITE Manufacturing Grason Stadler US Maico US Interacoustics DE Maico DE Wholesale Diagnostics Retail Chains Customers 11
Head Quarter det giver FANTASTISK mening!
LOKALT Hmm måske ikke helt!
Det lokale perspektiv Stereotyped Jeg har etableret virksomheden kom ikke og fortæl mig hvordan jeg skal drive den! Vi har fine-tunet virksomheden de sidste 20+ år, og mange har været med fra starten Vi lever af at vores forretning er unik, den passer ikke ind i et globalt setup! Vi bliver nødt til at være meget fleksible, og omgående reagere på ændrede omgivelser Mandatet til at ændre forretningsgange bliver nødt til at ligge lokalt; HQ har ganske enkelt ikke den lokale forretningsforståelse HQ er langt væk! og I smutter jo alligevel bare igen når projektet er overstået 14
Hvordan bringer vi den lokale forretning ind i et corporate setup?
Get the basics right! ATLAS Change Management Framework ATLAS Change Management Framework Knowledge and skills are upgraded to meet the expectations of the end game, behaviour change embedded. Learning captured and shared. Change capabilities enhanced. Learning & capability development Clear case and direction for change, articulated vision understood by all. People at all levels are committed to the change and the role they can play. Case for change & new direction Buy-in and commitment achieved with Stakeholder communication & engagement critical stakeholders (those who are most impacted by the change, or have the potential to facilitate or derail it), via effective communication and engagement. Leadership & sponsorship Leaders and change agents are aligned and prepared. Provide direction, show visible commitment, build energy, engage with stakeholders and role model desired behaviours.
Case for change & new direction ATLAS Change Management Hvad har vi lært? Case for change & new direction Vær ydmyg i mødet med den lokale forretning Du skal gøre dig fortjent til at fratage lokal suverænitet Forandringerne er ikke nødvendigvis bedre for alle men find altid et What s in it for me..
Leadership & sponsorship ATLAS Change Management Hvad har vi lært? Leadership & sponsorship Involver medarbejderne for at opnå ejerskab Mellemlederne er centrale for at få Top Management ombord Rejsen starter i virkeligheden først når projektet er slut
Stakeholder communication & engagement ATLAS Change Management Stakeholder communication & engagement Hvad har vi lært? Lad en lokal change lead udføre lokale aktiviteter, de kan ikke udføres fra distancen Hold kommunikation på lokal sprog med lokal flavour og leveret af lokale Find en måde at tage temperaturen, så behovet for ekstra indsats bliver tydeligt
Learning & capability development ATLAS Change Management Learning & capability development Hvad har vi lært? Opbyg og vedligehold lokale eksperter Eksekver træning på lokalt sprog - af lokale Motiver mellemlederne til walk the talk
Vores 3 vigtigste læringer Get the basics right! Selvom du kender svaret spørg igen Erkend det: Change Management kan ikke udføres fra HQ! 21