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MEDIA INFORMATION / PRICE LIST 2018 Hunting and naturerelated marketing The Danish Hunters Association s range of media offers advertisers nationwide contact with more than 90,000 Danish hunters and a broad group of people with an interest in the wonderful world of nature. Newsmail jaegerforbundet.dk

The Danish Hunters Association inspires, brings together and organises hunters ensuring us direct contact with a target group of considerable purchasing power With 862 local hunting associations and 90,000 members, the Danish Hunters Association is one of the biggest green organisations in Denmark by far. We represent the interests of Danish hunters through campaigning for the greatest possible opportunities for hunting and access to the countryside. Total membership in the districts as at 1 October 2017. The figures may vary during the year. District 1 District 1 11,629 District 2 15,185 District 3 13,889 District 4 16,575 District 5 7,810 District 6 7,277 District 7 14,664 District 8 1,508 Others 1,463 District 2 District 3 District 7 District 4 District 5 District 6 District 8

The magazine Jæger Jæger magazine is the members magazine for the Danish Hunters Association, published eleven times a year. Two special supplements are also published a hunting travel supplement in January and a new hunter supplement in April. Jæger is distributed in plastic wrap by PostNord within the first five working days of the month depending on the recipient s geographic location. With more than 141,000 readers each month, Jæger is unquestionably the biggest hunting magazine in Denmark, and a unique medium for reaching a readership with strong buying power. The magazine has a minimum of 124 pages per issue, and covers current topics within hunting, the countryside and game management spiced up with articles about equipment, weapons, the environment, dogs, gastronomy, travel destinations and much more. AD FORMATS and PRICES as at 1 januar 2018: Sorte spøgelser Tyske sjældenheder Drabschefen Mord og jagt Dyk og pløk Landkrabbe i havet Nr. 8 August 2017 1/1 page, bleed 210 x 297 mm** 1/1 page 184 x 268 mm 28,560 **) + 5 mm trim* 1/2 page, horizontal bleed 210 x 146 mm** 1/2 page, horizontal 184 x 130 mm 1/2 page, vertial 90 x 268 mm 14,433 **) + 5 mm trim 1/3 page, vertial 60 x 268 mm 1/3 page, horizontal 184 x 90 mm 9,826 1/4 page, vertial 43 x 268 mm 1/4 page, standard 90 x 130 mm 1/4 page, horizontal 184 x 62 mm 7,599 1/8 page, 90 x 62 mm 4,641 SURCHARGE FOR SPECIAL POSITION ADVERTS: Page 2 2,000 Spread 18-19 2,000 Page 5 2,000 Page 21 1,000 Page 11 1,500 Page 27 1,000 Page 15 1,500 Inside back page 2,000 First available 750 Back page right-hand page 3,000 Material: ready-to-print PDF with min. 300 DPI images CMYK. LAYOUT OF ADS Call us for guidance and a quick price suggestion.

Annual agreement Obtain significant discounts with an annual agreement Advertise for a total sum of min. 50,000-99,000 and obtain the following prices: 1/1 page 19,992 1/2 page 10,103 1/3 page 6,879 1/4 page 5,319 Advertise for a total sum of min. 100,000-149,999 and obtain the following prices: Over et grønt hav På jagt i byen Hjortevildtoversigt Roer, hunde og agerhøns Hvidovres vildmark Dåvildt overhaler kronvildt Nr. 9 September 2017 1/1 page 18,564 1/2 page 9,382 1/3 page 6,387 Classified ads per mm 22.00 Column width 43 mm 11 consecutive insertions 20 % discount 9 consecutive insertions 15 % discount 6 consecutive insertions 10 % discount 3 consecutive insertions 5 % discount PUBLICATION SCHEDULE and COPY DATES for the magazine Jæger in 2018 Jæger no. 1 2 3 4 5 6/7 8 9 10 11 12 jan/19 ADVERTS Reservation 21/11 15/12 22/1 19/2 21/3 23/4 25/6 30/7 27/8 24/9 30/10 23/11 Submission 4/12 8/1 5/2 7/3 9/4 9/5 9/7 13/8 10/9 8/10 12/11 5/12 Classified ads 1/12 2/1 1/2 1/3 3/4 2/5 2/7 1/8 3/9 1/10 1/11 3/12 No magazine published

Online marketing at www.jaegerforbundet.dk with a link that generates increased traffic to your own website The website of the Danish Hunters Association is a popular website with information, inspiration and know-how for Danish hunters. Here you will find everything relevant for Danish hunters, expert knowledge as well as details of courses and events. However, many other people who are interested in game and the countryside also visit our website. The website is visited by approx. 37,000 unique users every month, and has more than 230,000 page views. PRICES for BANNERS (positioning A, B and C): No. of views/cpm 20.00 100,000 2,100 300,000 6,100 500,000 10,200 You get all three positions, rotating. Top banner A 728x90 pixels Article banner B 300x250 pixels Sky banner C 160x600 pixels Material: JPG, GIF or flash file.

in the magazine Jæger As the Jæger magazine is distributed in plastic wrap, an insertion offers a unique opportunity to make direct contact with potential customers and extend the lifespan of your messages. Inserts for the entire per insert 0-10 g 11-20 g 21-30 g 31-50 g 51-100 g distribution, Inserts, segmmented, per insert 0.40 0.65 1.15 1.40 1.65 0-10 g 11-20 g 21-30 g 31-50 g 51-100 g 0.50 0.75 1.25 1.50 1.75 The entire publishing (all districts 80.000 copies) En af de mest populære studierejser blandt danskerne! Vores særlige tak til dig som trofast læser af JÆGER! SKANDINAVISK STORVILDTJAGT BLIV KLAR TIL BUKKEJAGTEN EFTERÅR/VINTER 2017 FORÅR/SOMMER 2017 NYHEDER: NYHEDER: Pris for JÆGERS læsere Samlet pris 6790, 6790, Du sparer 5500, inkl. Kyrenia 1290, fra kun FJ Ä L L R ÄV E N Vi er bevidste om alle de detaljer, der gør en god jagtdag til en fantastisk jagtdag. Hold dig varm og tør. Bevæg dig lydløst og uhindret. Vi skaber udstyr til naturen. På naturens præmisser. HUNTINGLIFE usta inkl. Nicosia inkl. Famag inkl. Bellapais SHOP 8 dages 5-stjernet studierejse Cypern Gammel højkultur, verdensberømte korsriddere og betagende landskaber Diana Jagtrejser district 1, 4 og 7 weight 10 g 15,619.50 Her kan du skyde AFRIKAS STORVILDT igen og igen Oplevelser for livet drømmejagter i hele verden HUSK SSEN REJSEMEREJS ER ITETS FOR KVAL Her et par smagsprøver på fantastiske safarioplevelser. Se meget mere på www.safarieksper ten.dk Korsholm district 3 og 7 weight 10 g 14,276.50 Det næsten hemmelige Tanzania Botswana Fly Safari Transsylvanien Rumænien 2017 Mauritius 5 stjernet Maritim Hotel GEMSEJAGT PRISEKSEMPEL 9.595,IFT + TROFÆAFG Transsylvanien byder også på verdensklasse hjorte- og bukkejagter... Gamefair district 6,7 og 8 weight 73 g 41,035.75 Outdoor Messe district 4 weight 10 g 8,287.50 Så skyder vi en ny jagtsæson i gang. Kig ind, og bliv beriget. 16 SIDER OUTDOOR MESSE FREDAG 6. OKTOBER KL. 9.00-18.00» LØRDAG 7. OKTOBER KL. 9.00-15.00 299.- Klindt Jagt & Outdoor district 4 weight 16 g 12,431.25 PROGRAM» FREDAG 6. OKT. 9.00-18.00 39995 SPAR 600,- KNÆK OG BRÆK PÅ ÅRETS JAGTER Det glæder os at kunne præsentere vores kunder for nogle gode tilbud på optik. Det kunne for eksempel være: 79995 899 95 VI FÅR BESØG FRA: SPAR 400,- KÆMPE RESTPARTI STORT TELT I GÅRDEN! 99995 NU 7.999,- 499.- SPAR 1000,- LØRDAG 7. OKT. 9.00-15.00 NU 12.499,- NU 8.999,- NU 14.999,-» NU 14.499,- KR. 12.490,- Tid til nyt haglgevær?» Aktiv Fritid district 6, 7 og 8 w eight 10 g 11,724.50 80% SPAR OP TIL JAGT FISKERI FRITID OUTDOOR EVENTS Eller hvad med en lækker salonriffel? NU 3.899,- NU 7.999,- Toosbuys Torv 3, 6261 Bredebro Telefon: 74 71 17 96 Åbningstider: mandag til fredag fra 9.30-18.00 & lørdag fra 9.30-14.00 www.hklindt.dk facebook.com/henningklindt

Newsmails to danish hunters with advertising space Each week, the Danish Hunters Association sends out a newsletter to the Danish hunters who subscribe to it. The newsletter arrives directly in their Inbox. It contains news from our website and has advertising space on the right hand side. In October 2017 there were 9,826 subscribers to the newsletter. This figure is rising, and 50-60% of recipients open the email each week and read the contents. 30-40% of them click on a link. Price per recipient: 0.50 Material: 235x600 pixels jpg. Terms of payment Terms of payment: 30 days net International costumers: payment in advance SWIFT: JYBAK KONTO 7854 1504250 IBAN: DK3378540001504250 Danmarks Jægerforbund Molsvej 34 8410 Rønde tel +45 81 88 05 79

Danish Hunters Association media editorial team Media consultant Synnøve Fuursted Tel. +45 81 88 05 79 sfu@jaegerne.dk Editor-in-chief Max Steinar Tel. +45 88 88 75 41 mst@jaegerne.dk Editorial secretary Kim Lykke Jensen Tel. +45 81 77 12 22 klj@jaegerne.dk Editorial secretary Carsten Dahl-Hansen Tel. +45 88 88 75 57 cdh@jaegerne.dk Digital communication consultant Kenneth S. Christensen Tel. +45 20 41 22 25 ksc@jaegerne.dk Journalist intern Christian Lang Jensen Tel. +45 26 15 20 82 clj@jaegerne.dk Graphic designer Birgit Nordby Tel. +45 88 88 75 83 bno@jaegerne.dk Politik & Kommunikationsafdelingen Graphic designer Jette Martinusen Tel. +45 81 77 40 40 jma@jaegerne.dk Communication manager Joan Brønnum Kvist Tel. +45 81 88 72 86 jbk@jaegerne.dk Press manager Torsten L. Søndergaard Tel. +45 81 88 02 08 tls@jaegerne.dk Political consultant Morten Sinding-Jensen Tel. +45 23 93 03 32 msj@jaegerne.dk Legal consultant Mikala Høj Laursen Tel. +45 88 88 75 64 mhl@jaegerne.dk Coastal hunting Niels Henrik Simonsen Tel. +45 88 88 75 08 nhs@jaegerne.dk Board consultant Hanne Smedegaard Tel. +45 21 65 60 75 hsm@jaegerne.dk Consultant Christoffer Frølich Tel. +45 28 49 88 88 chf@jaegerne.dk Marketing project manager Pia Hoberg Bork Tel. +45 81 88 06 09 phb@jaegerne.dk jaegerforbundet.dk - facebook.com/jaegerforbundet - twitter.com/jaegerne