Digital platform 2018

Størrelse: px

Starte visningen fra side:

Download "Digital platform 2018"

Frederik Kjeldsen
5 år siden
Visninger:

1 Digital platform 2018

Our history since 1987 Cane-line is a Danish design company with 30 years of experience in designing and manufacturing functional and comfortable furniture to suit your individual needs.

2 Our history since 1987 Cane-line is a Danish design company with 30 years of experience in designing and manufacturing functional and comfortable furniture to suit your individual needs. Life made comfortable is the very essence of Cane-line. All over the world our mission is the same to make life comfortable and add value to life and the places where you unwind and relax. We are constantly focusing on quality and comfort in both products and life to ensure that our furniture is made with the greatest care for the environment and well being of people.

3 Wide product range

4 Danish designers Comfort A comfortable feel is the essence of every good design Form follows function Every shape in our product is determined by its function Maintenance Good design needs only a minimum of maintenance and stay cool in all weather Design is created with the Scandinavian summer days and nights in mind bringing you a vibrant living experience where the furniture completes the atmosphere.

5 Our history since

6 Our collections Click on image to see catalogue! Brand book Interior & semi-exterior collections Exterior collections Interior & accessories General catalogue, featuring all collections and company description 1:100 Semi-outdoor

7 Our Architects - ICONS We are specialists in rattan furniture and we want to be the market leader and number one brand of rattan furniture.

8 Ét hus to Brands

9 Office, warehouse and showroom in Denmark

10 Our factory in Indonesia

Cane-line & Sika-Design - more than 90 countries Cane-line USA & warehouse in Champlain New York We are based in Denmark, on the island called Fyn close to the city Odense, which is where the famous

11 Cane-line & Sika-Design - more than 90 countries Cane-line USA & warehouse in Champlain New York We are based in Denmark, on the island called Fyn close to the city Odense, which is where the famous poet H.C. Andersen was born. We have a small office, showroom and warehouse in Minneapolis design center, from where we mange USA market. Office, showrrom and warehouse in France, near Lyon. For our overseas customers we distribute in full containers directly from our own factory in Indonesia. We also have a small showroom in Jakarta, which is always open for designers and architects. Cane-line Australia & warehouse in Brisbane.

Social responsibility and environment Environment and social accountability policy Sika-Design strives to supply sustainable and comfortable quality furniture manufactured with respect for the

We take responsibility for the people who create our furniture. We aim to minimize the consumption of resources and prevent pollution in our supply chain.

12 Social responsibility and environment Environment and social accountability policy Sika-Design strives to supply sustainable and comfortable quality furniture manufactured with respect for the environment and social accountability. We attempt to improve our efforts on behalf of the environment on an ongoing basis and comply with ISO We take responsibility for the people who create our furniture. We aim to minimize the consumption of resources and prevent pollution in our supply chain. Sika-Design does not accept child labor, respect human rights and complies with the SA8000 standard for social accountability, and we demand the same commitment from our suppliers. We focus on design and comfort and also take the environment into account when we choose our raw materials and develop new production methods and products. Sika-Design complies with environmental and labour legislation and demand that our suppliers comply with their legislations within these areas.

13 Vores digitale rejse Hvorfor en Digital platform? Har vi fokus på den Digitale Platform vil det give os flere kunder i butikken. En automatisering af processer vil give os mere tid til mersalg, service og produktudvikling

14 Vores digitale rejse Du skal være tilgængelig

15 Vores digitale rejse Kunderejsen Showrooming Måden vi shopper på, har ændret sig radikalt. Tidligere besluttede vi os, når vi stod i en butik med varen i hånden. I dag har vi information og kilder til rådighed, så vi træffer købsbeslutninger længe inden. Google kalder fænomenet ZMOT en forkortelse af Zero Moment of Truth. showrooming? En tendens, der dækker over shoppere, som går i butikker for inspiration, men bruger deres smartphones til at finde mere information om produktet og bestille det billigere på nettet. De seneste tal viser at 13% af alle danskere showroomer. Med en kraftigt stigende tendens styrer vi mod amerikanske tilstande i USA showroomer 45% af alle forbrugere.

16 Vores digitale rejse Hvad har vi nu? Vi startede med at danne os et overblik vores digitale platform, ved at lave et visuelt overblik. Derefter gik vi i gang med at optimere på alle disse elementer samt få dem til at spille sammen.

17 Vores digitale rejse hvad ønsker vi? Efter samtaler med diverse leverandører fik vi dannet os et billede af hvad vi ønskede. Så lavede vi en kravsspecifikation.

18 Vores digitale rejse hvad ønsker vi? Udover at lave et visuelt overblik, lavede vi en liste med alle de vigtigste ting de forskellige områder skulle kunne. / Krav til Website / Krav til B2C / Krav til B2B

19 Vores digitale rejse hvad valgte vi? Vi valgte B2B løsning fra Cornator da det er Navision tungt og skal kunne spille sammen med salgsafdelingens måde at arbejde på og det er salgsafdelingens forlængede arm og skal fungere 24/7 og skal kunne give de samme svar som internsalg. Det er især et must i en sæson tung branche som havemøbler. B2B er derfor et vigtigt værkstøj til at aflaste intern salg. Vi valgte B2C løsningen fra en anden leverandør. I dag har vi enkelte udfordringer med integrationen og know-how til Navision som vi kunne ønske os var tilstede. Dog er kravene fra B2C forbrugeren anderledes end B2B forbrugeren, hvorfor vi valgte at gå med en anden leverandør.

20 Vores digitale rejse Sika-Design B2B

21 Vores digitale rejse Sika-Design B2B

22 Vores digitale rejse Sika-Design B2B

23 Vores digitale rejse Sika-Design B2B

24 Vores digitale rejse Sika-Design B2B

25 Vores digitale rejse Tidslinje +1 år Maj 2017 indledende runder research om B2C & B2B leverandør Oktober 2017 får vi første projektplan fra Cornator på B2B Februar 2018 skal B2B leveres til Sika-Design April 2018 leveres den færdige B2B til Sika-Design & Cane-line August 2018 Forventes levering den færdige B2C til Sika-Design & Cane-line September 2017 Underskriver aftale med leverandør af B2C December 2017 har vi første arbejdsmøde med Cornator Marts2018 Går vi i gang med CRM Maj 2018 Går vi i gang med Salgsagent

26 Vores digitale rejse hvilke målsætninger har vi? B2B mål / Minimere telefon opkald lagerstatus, levering osv.. / Ordre indtastning / Reklamationer CRM mål / Kunderelationer / Sende tilbud til ej debitor / Målrettede kampagner til rette modtager / Systematiseret sine kontakter B2C mål / Salg til den kræsne køber / Salg til hele verden / Branding / Afledt salg hos forhandlere Salgsagent mål / Sælgere taster ordre direkte ind ude hos kunden / Kundestatistik til sælgere

27 Social media follow #caneline

Relaterede dokumenter

ALLROUND 360 ONE 360 ONE SOFT SQUARY BLOCKY OWI TUBO EASY B75 EASY B100

ALLROUND 360 ONE 360 ONE SOFT SQUARY BLOCKY OWI TUBO EASY B75 EASY B100 Since the dawn of time, man has depended on the existence of light. The sun forced darkness to retreat into the shadows and made