Billede & Ord 3 Tre måder at sammensætte billeder og ord på in meaningful ways. Ribergård & Munk communication design Marts 2012

Transkript

1 Billede & Ord 3 Tre måder at sammensætte billeder og ord på in meaningful ways Ribergård & Munk communication design Marts 2012

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3 TEXT VISUAL

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17 TEXT TEXT VISUAL VISUAL TEXT VISUAL

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28 Techniques which can enhance understanding: Familiar surprise Flexible stability Simple complexity Concise redundancy Unfinished completeness MARTIN EPPLER Information Overload Strategies

29 Techniques which can enhance understanding: Familiar surprise Flexible stability Simple complexity Concise redundancy MARTIN EPPLER Information Overload Strategies

30 Techniques which can enhance understanding: Familiar surprise Flexible stability Simple complexity Concise redundancy Unfinished completeness MARTIN EPPLER Information Overload Strategies

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33 En del af historien kan fortælles med illustrationen:

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38 Efter læsernes mening skal et pressefoto være tydeligt i sit budskab forholdsvis let at aflæse let at sætte i forbindelse med overskrift og artikel SØREN PAGTER Læserne forlanger indhold

39 Læserne finder det vigtigt, at et avisfotografi er tydeligt i sit budskab SØREN PAGTER Læserne forlanger indhold

40 Læserne finder det vigtigt, at et avisfotografi er tydeligt i sit budskab forholdsvis enkelt at aflæse SØREN PAGTER Læserne forlanger indhold

41 Læserne finder det vigtigt, at et avisfotografi er tydeligt i sit budskab forholdsvis enkelt at aflæse let at sætte i forbindelse med overskrift og artikel. SØREN PAGTER Læserne forlanger indhold

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44 Læserne finder det vigtigt, at et avisfotografi er tydeligt i sit budskab forholdsvis enkelt at aflæse let at sætte i forbindelse med overskrift og artikel. SØREN PAGTER Læserne forlanger indhold

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48 Sørg for, at billedets fortællingsbærende elementer er eksponeret

49 Sørg for, at billedets fortællingsbærende elementer er eksponeret og brug rubrikken til at eksponere dem yderligere.

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52 Within 50 milliseconds (1/20 of a second) we decide whether we like an image or not. GITTE LINDGAARD Behavior and Information Technology, 2003

53 and: (1/20 of a second) we decide whether we like an image or not. GITTE LINDGAARD Behavior and Information Technology, 2003

54 If the first impression is negative, you ll probably drive people off. GITTE LINDGAARD Behavior and Information Technology, 2003

55 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

56 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

57 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

58 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

59 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

60 Factors which will reduce understanding: Complexity Uncertainty Ambiguity Diversity Novelty MARTIN EPPLER Information Overload Strategies

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62 Lad ikke jeres fotografer tro at de er kunstnere.

63 Avant-garde?

64 Avant-garde? That s French for bullshit.

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73 TEXT TEXT VISUAL VISUAL TEXT VISUAL

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75 Riding a bicycle is the ideal way to get around in Barcelona.

76 Argument: visuals and words: 1. Obvious combinations 2. Unusual combinations 3. Meaningless combinations STEPHEN TOULMIN The Uses of Argument (1958)

77 Argument: visuals and words: 1. Data Obvious combinations Claim 2. Unusual combinations 3. Meaningless combinations Warrant STEPHEN TOULMIN The Uses of Argument (1958)

78 Data

79 Data

80 Data Claim

81 Riding a bicycle is the ideal way to get around in Barcelona. Data Claim

82 Riding a bicycle is the ideal way to get around in Barcelona. Data Claim Warrant

83 Riding a bicycle is the ideal way to get around in Barcelona. Data Claim Warrant

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85 Prøv at oversætte billedet til ord

86 Lots of young people, casually dressed in summer clothing and many wearing sunglasses, look happy while they are bicycle riding up a wide street with palm trees and a Triumphal Arch in the background. They are riding freely as no other traffic seems to interfere.

87 Lots of young people, casually dressed in summer clothing and many wearing sunglasses, look happy while they are bicycle riding up a wide street with palm trees and a Triumphal Arch in the background. They are riding freely as no other traffic seems to interfere. Riding a bicycle is the ideal way to get around in Barcelona.

88 Riding a bicycle is the ideal way to get around in Barcelona.

89 Data

90 In Barcelona, you can enjoy great tapas. Data Claim

91 In Barcelona, you can enjoy great tapas. Data Claim? Warrant

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93 A woman whom we recognize as the Danish Minister of Development is looking unhappy.

94 A woman whom we recognize as the Danish Minister of Development is looking unhappy. The Minister of Development is happy that Denmark has been chosen to host the conference.

95 A woman whom we recognize as the Danish Minister of Development is looking unhappy.? is happy that Denmark has been The Minister of Development chosen to host the conference.

96 Opgave 1 Skab to forskellige historier (udsagn) ud fra samme billedserie 1) Vælg vinkel (udsagn 1) 2) Vælg foto / fotos 3) Beskær/manipulér det/de valgte billede(r) efter behov 4) Skriv rubrik til historien og billedtekst(er) til det/de valgte billeder Gentag ovenstående med udsagn 2