Develop, showcase and export Nordic innovative solutions for liveable, smart and sustainable cities.

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Helena Dideriksen
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2 Develop, showcase and export Nordic innovative solutions for liveable, smart and sustainable cities.

3 Rapid Urbanization! Between 2014 and 2050 India is projected to add 404 million urban dwellers and China 292 million

4 Global challenges

5 and Nordic opportunities The Nordic region offers: Sustainable products and services of high quality A well known and positive Nordic brand Economy of scale for business and export

8 Module 1: The Nordic Built Cities Challenge

9 The Nordic Built Cities Challenge Facilitating Nordic dialogue and collaboration around important urban challenges. Stimulating the development and visualisation of innovative solutions to these challenges. Promoting solutions in and outside the Nordic region for inspiration, branding and export.

10 The Kera Challenge by S Group Espoo, Finland Old logistics centre 22 hectare 20 minute by train to downtown Helsinki Transformation from an industrial area to a smart, sustainable, and liveable 20-minute neighbourhood. How to make the area as attractive as possible already during the construction process? Circular economy solutions.

13 Nordic Finale Copenhagen 3 November 2016

14 Module 2: The Nordic Built Cities - Export Promotion

15 Develop, showcase and export Nordic innovative solutions for liveable, smart and sustainable cities.

16 Forberedelse eksportmodul: Grundigt forarbejde 2015 og 2016 Dialog med centrale interessenter i alle nordiske lande Nordiske workshops: Op mod 90 centrale personer Individuelle møder med centrale aktører Markedsanalyser 2 x Rambøll Bredt litteraturstudie Generel tryktest af samlet bruttoliste med forslag

17 Conclusions from preparatory proces The Nordic Story! All sectors should be included Systems Solutions Targeted efforts towards cities or specific large development projects Focus on global challenges Market driven Fewer, bigger projects Long term perspective

18 Nordic Added value When the result is greater than the sum of the parts

19 Hvor skal vi hen? A og Canada ordiske virksomheder etragter USA og anada som vigtigste arked tore forandringer og nvesteringer på vej. ange progressive byer ed relevante agendaer Indien Kraftig vækst og endnu kraftigere urbanisering 100 smart cities mission er en unik mulighed. 100 byer som har delvis finansiering på plads 100 byer som er udvalgt på baggrund af relevante udfordringer og høje ambitioner 100 smart cities har nordisk værdigrundlag Kina Stort marked Opbremsning i vækst Vanskeligt mark Mindre interess blandt nordiske virksomheder

20 Målsætning: Stærkere fælles nordisk mærkevarebygning og historiefortælling om bæredygtige nordiske byer. Bedre adgang for nordiske virksomheder til salg af innovative systemløsninger til konkrete byudviklingsprojekter. Stærkere nordiske netværk på de vigtigste eksportmarkeder Målrettet international netværksdeltagelse for fremvisning af nordiske systemløsninger.

21 Tre indsatsområder: International branding og storytelling Eksport af nordiske system løsninger Public Diplomacy

22 Nordic Built Cities Eksportmodul International branding og storytelling Whitepaper and cases developed to define the story of the Nordic cities and the solutions that make them work. Based on thorough academic research by Nordregio. Communication material in a flexible format. Both generic material that can be used anywhere and targeted material for selected geographical markets. Strategy for implementation through existing international networks(c40, UN, GBC, etc) and most importantly Nordic cooperation between national promotional agencies. Eksport af nordiske systemløsninger Support for Nordic Networks of exporting companies with solutions for smart, sustainable and liveable cities Public diplomacy Nordic partnerships with select cities in selected geographical markets

24 Planlagte promotion aktiviteter for resultaterne fra Nordic Built Cities Challenge: Oktober 2016 Oktober 2016 Oktober 2016 Nordic Edge, Stavanger Archtober, New York Oslo Urban Arena, Oslo November 2016 Joint Nordic event on affordable housing, Paris November 2016 Nordisk finale Nordic Built Cities Challenge, Kbh. November 2016 COP22, Marakesh December 2016 C40 Mayors summit, Mexico Foråret 2017 Udstillinger på Arkdes, DAC, DogA, mv.

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