HA-SPAD0223185808 2017 MEDIA KIT
147,912 1,064,820 WITH 55.6% MOBILE 3.76 (4.24 MOBILE) Source: Omniture Nov. 16 - Jan 17; Nielsen PRIZM 2015, Compete June 2014 - June 2015 Average
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Main Phone Line 601.582.4321 Retail Phone Line 601.545.3321 Classifieds Phone Line 888.508.9353, Option 9 Nathan Edwards President nedwards@gannett.com 601.961.7201 Natasha McLeod Sales and Marketing Consultant mmcleod@hattiesburgamerican.com 601.584.3009 Gene Fitts Sales and Marketing Consultant effits@hattiesburgamerican.com 601.584.3100 Larry Miller Sales and Marketing Consultant lmiller3@hattiesburgamerican.com 601.584.3108 Caroline Kennedy Sales Coordinator ckennedy@hattiesburgamerican.com 601.584.3113 Elizabeth Morgan Digital Sales Coordinator aemorgan@hattiesburgamerican.com 601.584.3027
OUR PRINT AD SPECS BROADSHEET Cols Inches Picas 1 1.563 9p5 2 3.25 19p6 3 4.938 29p8 4 6.625 39p9 5 8.313 49p11 6 10 10 RETAIL DEADLINES Publication Day Orders In Proof Out Wednesday Monday, 3:00 PM Tuesday, 8:00 AM Friday Wednesday, 3:00 PM Thursday, 8:00 AM Sunday Wednesday, 3:00 PM Thursday, 8:00 AM TABLOID Cols Inches Picas 1 1.563 9p5 2 3.25 19p6 3 4.938 29p8 4 6.625 39p9 5 8.313 49p11 6 10 10
2017 RATES COLOR B/W OPEN RATE: Wed/Fri 32.49 28.25 Sunday 39.10 34.00 DOMINATE AD DISCOUNTS: 30-62.5 Wed/Fri 22.75 19.78 Sunday 27.37 23.80 63-125.75 Wed/Fri 19.50 16.95 Sunday 23.46 20.40 126 + Wed/Fri 16.25 14.13 Sunday 19.55 17.00 FREQUENCY DISCOUNT:* 2x: 2nd ad 75% off! 3x: Buy Sunday @ full price, get 80% off weekday ads! *Ads must run within one week & be placed on one IO. Discounts applied to weekday ads.
Pre-print Advertising Rates Frequency rates quoted are cost per thousand (CPM). Hattiesburg American - Wednesday & Friday Pre-Printed Insertion Rates 1x 6x 12x 24x 36x 52x 104x Single Sheet $43.00 $42.00 $41.00 $38.00 $35.00 $31.00 $30.00 4 Tab/ 2 Std $73.00 $71.00 $69.00 $64.00 $59.00 $52.00 $50.00 8 Tab/2 Std $77.00 $75.00 $73.00 $68.00 $62.00 $55.00 $53.00 12 Tab/2 Std $80.00 $78.00 $75.00 $70.00 $64.00 $57.00 $55.00 16 Tab/2 Std $81.00 $79.00 $76.00 $72.00 $65.00 $58.00 $56.00 20 Tab/2 Std $83.00 $81.00 $78.00 $74.00 $67.00 $60.00 $58.00 24 Tab/2 Std $85.00 $83.00 $80.00 $76.00 $69.00 $62.00 $60.00 28 Tab/2 Std $87.00 $85.00 $82.00 $78.00 $71.00 $64.00 $62.00 32 Tab/2 Std $89.00 $87.00 $84.00 $80.00 $73.00 $66.00 $64.00 36 Tab/2 Std $91.00 $89.00 $86.00 $82.00 $75.00 $68.00 $66.00 40 Tab/2 Std $93.00 $91.00 $88.00 $84.00 $77.00 $70.00 $68.00 44 Tab/2 Std $95.00 $93.00 $90.00 $86.00 $79.00 $72.00 $70.00 Hattiesburg American - Sunday Pre-Printed Insertion Rates 1x 6x 12x 24x 36x 52x 104x Single Sheet $46.50 $45.50 $44.50 $41.50 $38.50 $34.50 $33.50 4 Tab/ 2 Std $76.50 $74.50 $72.50 $67.50 $62.50 $55.50 $53.50 8 Tab/2 Std $80.50 $78.50 $76.50 $71.50 $65.50 $58.50 $56.50 12 Tab/2 Std $83.50 $81.50 $78.50 $73.50 $67.50 $60.50 $58.50` 16 Tab/2 Std $84.50 $82.50 $79.50 $75.50 $68.50 $61.50 $59.50 20 Tab/2 Std $86.50 $84.50 $81.50 $77.50 $70.50 $63.50 $61.50 24 Tab/2 Std $88.50 $86.50 $83.50 $79.50 $72.50 $65.50 $63.50 28 Tab/2 Std $90.50 $88.50 $85.50 $81.50 $74.50 $67.50 $65.50 32 Tab/2 Std $92.50 $90.50 $87.50 $83.50 $76.50 $69.50 $67.50 36 Tab/2 Std $94.50 $92.50 $89.50 $85.50 $78.50 $71.50 $69.50 40 Tab/2 Std $96.50 $94.50 $91.50 $87.50 $80.50 $73.50 $71.50 44 Tab/2 Std $98.50 $96.50 $93.50 $89.50 $82.50 $75.50 $73.50 FRONT PAGE NOTES Wed./Fri 1x 6x 13x 26x 52x Spot Color $43.00 $40.00 $37.50 $35.00 $33.70 Full Color $53.00 $50.00 $47.50 $45.00 $43.70 Sunday 1x 6x 13x 26x 52x Spot Color $48.00 $45.00 $42.50 $40.00 $38.70 Full Color $58.00 $55.00 $52.50 $50.00 $48.70 * The rates shown above are per 1,000. Minimum of 25,000 purchased. Additional charges for shapes and variable data. If your order is of a smaller amount than another customer of the same day, you will lose that date. Full run required on Sunday front pages. Poly Bags * Wednesday/Friday $50/cpm Add $5 cpm for bag sample or printed materials. All bags must be approved before quantity/ usuage. * Minimum count of in home delivery customers must provide polybags. Mechanical Wednesday/Friday 6.5 x19 Sunday 10 x21 Gauge.00008 Deadlines Orders must be submitted 14 days prior to insertion and preprint must arrive at our dock 10 days in advance of insertion. Pre-print Delivery Pre-prints are accepted prepaid at the loading dock (News Building) Monday - Friday 8:00 a.m. - 4 p.m. Pre-prints should arrive strapped on pallets in turns designated on the outside of the pallet so we can verify your complete order has been received. Preprint turns should be made in as high a count as possible (100 or more). We have found it advantageous to our advertisers to have the date of distribution appear on the masthead of inserts. Pre-prints should be shipped to: Clarion Ledger - HA Insert 301 E Pascagoula St. Jackson, MS 39201 * Cards - Maximum Size 10 x 10.5, minimum size 3 x 5 Mailer Envelopes - Glue seal, 4.5 x 6.75 long, Long seal 6.75 x 7.5 long Bags must be no longer than 11.5, 6.5 minimum width 4200 Mamie Street #200 Hattiesburg, MS 39402 601.582.4321 SOLUTIONS: HATTIESBURG AMERICAN.COM
4200 MAMIE STREET #200 HATTIESBURG, MISSISSIPPI 39402 SOLUTIONS.HATTIESBURGAMERICAN.COM