Healthcare, Export and the UK
Trade Council in London 7 advisors + 2 interns Sector specific Part of the Ministry of Foreign Affairs, part of the Danish Embassy in London which means we can draw on all the embassy s ressources including political section Regional cooperation with Ireland Jes Lauritzen 10 years experience from working with health in the UK
National Health Service (NHS) UK 65 millioner Free healthcare 1 million patients per 1,5 day Health is national 1,5 million employees Budget est. 120 billion NHS England 101.3 billion http://www.nhs.uk/nhsengland/thenhs/about/pages/overview.aspx, http://www.kingsfund.org.uk/projects/nhs-in-anutshell/nhs-budget
Private Health Market size +30 billion Direct payment or insurance Means tested support for care homes Care sector is the biggest Sector Market size Long-term care 47,7 % Acute medical care 22,1 % Psychiatric care 16 %
Care Homes Care home sector is driven by private operators (95%) Some big, many small Four Seasons, BUPA, Care UK, HC-One, Barchester Full or partially own payment (means tested) Challenges Less financial support going forward for citizens in care homes Minimum wage will rise 7.20/2016-9.00/2020
Independent Care 873,500 citizens get home care Market for domicilary care is around 4,6 billion Over 10,000 suppliers of home care Individual assessment regarding financial support (means tested) Challenges Increasing costs for suppliers Reduction in financial support from the government The population of older people continues to increase Difficult to recruit and retain employees www.ukhca.co.uk, www.homecare.co.uk, http://www.nhs.uk/conditions/social-care-and-support-guide/pages/home-care.aspx, http://www.ukhca.co.uk/(s(qoday452pflmljtta1fwkehz))/pdfs/domiciliarycaremarketoverview2015.pdf
Challenges Number of 80 year olds will double by 2040 The population will increase by 15% by 2040 3 million citizens are 80 years or above An estimated 800,000 citizens suffer from dementia
How about Brexit? BREXIT RESULT Leave Remain 46,6% 47,0% 62,0% 56,0% 60,0% 53,4% 53,0% 38,0% 44,0% 40,0% ENGLAND WALES SKOTLAND N. IRLAND LONDON Turnout 72% Leave 51,9% (17,4 m.) Remain 48,1% (16,14 m.
Brexit Impact A fall in the value of the pound (10-13%) NHS used as an argument for leaving the EU Free movement of labour 55,000 EU immigrants work within the NHS
How can the Trade Council Support
EXPORT PROMOTION GLOBAL GROWTH The SME s international experience ü Exportstart EksportStart+ (50-100 timer) tilknyttet eksportrådgiver på udemarket advisor collaborates with SME (market analysis, partner search) ü Exportsparring in ü Strategic Alliances alliance between 3-4 companies Eksportsparring (15-30 timer) collaboration i samarbejde with regional business med link Væksthusene centres ü Market Visit a ü Free Identification of needs GlobalStart/SMV Key- Account fast eksportrådgiver i et Key- Account ü Vitus joint effort: close forløb i op til tre år collaboration between SME and advisor (strategy and execution phase) Vitus 3.0 tilknyttet eksportrådgiver på group of companies udemarket go forløb af 9-15 måneder on a Fact Finding Tour ü Regional Key Account continuation of earlier established collaboration. Advisor acts as onepoint-of entry towards multiple markets Gratis behovsafdækning/ The rådgivningselement SME s activity level on the export markets 11 MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Market Visit Meeting programme Potential partners, public or private organisations Organising seminars Field visits e.g. care homes or hospitals etc. Requirements 4-10 companies DKK 11.687,50 per company
Strategic Business Alliance Bigger and smaller companies join forces Market visits Workshops Fact finding trips to DK Requirements Specific business opportunity must be identified One lead company, minimum 3 companies 100 hours up to 400 hours (50% subsidy)
VITUS Strategy / planning phase Two workshops to help develop strategy Fact finding trip Business plans Review of business plan by expert panel Excution phase Introduction to partners or companies Requirements SME Established sales in Denmark 265 hours / DKK 86.721,25 (65% subsidy)
Business etiquette in the UK UK Brits are very polite Brits love small talk Brits are not as direct as the Danes Brits are dressed more conservatively Organisations are more hierarchical
How do the Brits perceive the Danes? High quality Trustworthy Technologically advanced Few cultural barriers Easy to talk to Expensive Direct bordering the impolite
Healthcare, Export and the UK
The Trade Council is here to help you Complicated to get access to decision makers Long decision process Official contact via the Embassy helps creating contact Constant follow up via Embassy Compliacted to read intentions to buy Only few reliable, national data sources Late payments The embassy will participate in discussions with british partners to provide a second opinion Long experience in knowing where to look and access to local network The Embassy can help with payment reminders Hiring and firing of employees and agents Legal support via knowledge and access to extensive network of advisors
Eksportrådet tilbyder en bred vifte af services Produkter Markedsundersøgelser Forhandler- og partner søgninger Introducere referencekunder Strategisk rådgivning ved etablering af egen virksomhed Fællesfremstød, markedsføring- og presse- events Stakeholder analyser og platform for påvirkning af rammebetingelser Samarbejdsformer og tilskudsmuligheder Kort gratis rådgivning Eksportstartpakker (50-100 timer, 35% tilskud) Vitus (9 måneders forløb, 265 timer, 65% tilskud) Strategiske alliancer (min. 3 virksomheder, 105 timer, 50% tilskud) Fællesfremstød (min. 5 virksomheder, 50% tilskud) Strategisk rådgivning ved etablering af egen virksomhed Fællesfremstød, markedsføring- og presse- events Timepris: DKK 935,-
Opsummering af det britiske marked 65 mio. købestærke forbrugere Samlet er Irland og Storbritannien Danmarks 5. største eksportmarked Nærmarkedsregion med stærke sektorer og vækstmuligheder Danmark er i fokus og danske virksomheder er velkomne Eksportrådet kan hjælpe med at bane vejen for danske virksomheder, indfri markedspotentialet og undgå faldgruber.
Kommende aktiviteter Storbritannien 5. Oktober: Markedsbesøg Offshore Wind 8. - 10. November: The Liveable City, Glasgow Irland 4. oktober: Fjernvarme- konference med deltagelse af danske virksomheder 26 oktober - 16. november: Fremme af dansk design December: Offshore Wind, Embassy Marts Ecobuild
Kom i gang og kontakt eksportrådet i Storbritannien og Dublin Storbritannien Irland Carina Simonsen Handelsrådgiver, fødevarer og mode +44 207 333 0223 carsim@um.dk Louise Kirketerp Sektorekspert, byggeri +44 207 333 0222 loukir@um.dk Helle Sejersen Myrthue Handelschef +44 207 333 0220 hemyrt@um.dk Seemab Sheikh Ambassaderåd +353 1 475 6539 seeshe@um.dk Rasmus Traberg Sektorekspert, energi og miljø +44 207 333 0232 rastra@um.dk Jes Lauritzen Handelsrådgiver, sundhed og underleverandører +44 207 333 0219 jeslau@um.dk Per Andersen Sektorekspert, IT +44 207 333 0224 pkande@um.dk Ansættelse af ny Junior rådgiver www.storbritannien.um. dk www.irland.um.dk
Fremskrevet BNP udvikling for Storbritannien og EU 3,5 Storbritanninen Europe (region) (Forecast) Storbritannien (Forecast) Europe (region) 3,0 2,5 Real BNP i pct. 2,0 1,5 1,0 0,5 0,0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Kilde: Business Monitor International
Danmarks samhandel med UK Danmarks 5. største eksportmarked Solidt overskud på handelsbalancen Mio. DKK 70.000 60.000 50.000 40.000 30.000 20.000 10.000 0 Dansk samhandel med UK Eksport Import 2010 2011 2012 2013 2014 2015 Kilde: Danmarks Statistik og OECD
Fordeling af vareeksport til UK Fordeling af Dansk vareksport til UK 10% 62% 8% 7% 7% 6% Kødvarer Mineralolier og produkter deraf Medicin og pharma Næringsmidler Maskiner og tilbehør Rest Kilde: Danmarks Statistik
Tjenestebalance Overskud på tjenestebalancen overfor UK Centrale servicesektorer Bygning og anlægsservice Telekommunikation Søtransport Computer og Datatjeneste Handelsrelateret forretning og virksomhedsrådgivning Arkitekt og ingeniør tjenester Forskning og udviklings tjenester Mio. DKK 40.000 35.000 30.000 25.000 20.000 15.000 Dansk samhandel med UK (tjenesteydelser) Løbende ind. Løbende udg. 2010 2011 2012 2013 2014 2015 Kilde: Danmarks Statistik
Stærke sektorer med muligheder for danske kompetencer og UK Sektorer Bygge- og anlægssektoren Vedvarende energi IT- digital udvikling Muligheder for danske kompetencer Socialt byggeri, kontorbyggeri, energieffektivisering/renovering Vindmøller også service og opgradering, fjernvarme Offentlig digitalisering, Fintech Sundhed og rehabilitering Underleverancer E- health, medicin og produkter og services, der kan frigøre tid Bil industrien, Danske underleverandører har ry for god kvalitet og punktlighed
Direkte afledte effekter af Brexit Forbrug per capita vs. Inflation Privatforbruget uændret Svært at måle grundet stor turisme i London Forventet stigning i inflationen som følge af fald i GBP (0,6% for juli) Kilde: Business Monitor International Forbrug per capita (GBP) 20.000 18.000 16.000 14.000 12.000 10.000 (Forecast) Forbug/capita Fobrug/capita, GBP 5,0 4,0 3,0 2,0 1,0 0,0 Inflation (Pct.) Inflation (pct.) (Forecast)Inflation (pct.) Kraftigt fald i det britiske pund (10-13%) Implikationer for Danmark Turist forbrug har været stigende (særligt tax free) som resultat af dette fald Kilde: (Forecast) Danske Bank Markets GBP/DKK Valutaudvikling (1GBP=XDKK) 11 Brexit 10 9 8 7 1/2/2013 1/2/2014 1/2/2015 1/2/2016 1/2/2017 1GBP=DKK 12 mdr. forecast
hvad vil Brexit betyde på den lange bane? Betydelig bureaukratisk oprustning Eksekvering af artikel 50 Formelt Brexit tidligst ved udgangen af 2019 Storbritanniens kontrol efter Brexit (udvalgte områder) EU EEA (Norge/Schweiz) Free Trade Agreements WTO Økonomisk Fuld Høj Mellem Mellem Politisk Fuld Mellem Mellem Høj Immigration Ingen Ingen Mellem Høj