: Henrik Martens, ThinkChina.dk : Jørgen Jessen, Copenhagen Capacity : Discussion

Transkript

1 Copenhagen Summer University Decoding China! 15 th August 2013 How to attract Chinese Interests? How can Chinese Interests and competences generate jobs in Denmark? : Henrik Martens, ThinkChina.dk : Jørgen Jessen, Copenhagen Capacity : Discussion

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3 DK Governments point of departure Vækstmarkedsstrategi for Kina, Udenrigsministeriet, Maj /03/2011 i Ugebrevet A4 Danmark går glip af kinesisk guld :»Det er vigtigt, at det er de rigtige investeringer, vi tiltrækker. Det er indtil videre relativt få investeringer fra Kina, men det er dog stigende. Og det er positivt, at det er de videnstunge investeringer, vi får i Danmark,«siger direktør Ole Frijs-Madsen og tilføjer:»set fra et samfundsøkonomisk synspunkt er det afgørende, at danske firmaer er velfungerende og velfinansierede, at de fastholder arbejdspladser i Danmark i det omfang, det er muligt, og at de står rustet til den stigende globalisering. For at sikre det er Kina vigtig både som marked og investor. Men det er ikke sådan, at vi går ud med bred markedsføring af Danmark og siger: Kom og køb Tivoli.«Ifølge Ole Frijs-Madsen fokuserer Invest in Denmark derimod på de»nørdede«sektorer som for eksempel akustikteknologi.»der har danske virksomheder nemlig nogle unikke kompetencer, og derfor siger vi til kinesiske og amerikanske investorer, at hvis I vil styrke jeres produktion på det her område, så giver det mening at etablere jer i Danmark. Der har vi virkelig noget at byde på,«forklarer han og tilføjer biotech og cleantech som nogle af de særlige danske kompetenceområder

4 What are Chinese (Governments) areas of interests? Big (in a Danish context) companies with world class technologies, market access and brands within Natural resources Food / Food safety Renewable Energy Smart Grid Environmental technologies Enzymes/catalysts Biotechnology Health / Welfare Medico / Pharma Ship designs... Who are buying? Mainly large (state) owned enterprises But what happens if the buy?

5 Is he right?

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7 No one questions Siemens motives

8 What happens the Volvo case

9 From meeting in Copenhagen in April 2013: Best management ever (especially after having Ford as owner) More employees in Sweden, because Geely / China don t have the competences Expect to lower cost of Volvo produced in Sweden by 20 pct. due to Geely s suppliers

10 So what can they buy? Resources in Greenland (conditions unknown) Vestas, TDC, ISS, SAS and.? (Earlier they have acquired e.g. Titan) Almost all major Danish companies Danish Crown, Arla, Foss, Carlsberg, Danfoss, Grundfos, Rockwool, AVK, Haldor Topsoe, Novozymes DONG Energy and other utility companies. Novo Nordisk, Lundbeck, Coloplast, Cowi, Rambøll, Force Technology, DHI. Maersk Bestseller are cooperatives or controlled by funds and/or families or the government all unlikely to sell. Same goes for many of the subsuppliers in e.g. the wind-industry. So not really a surprise that Inflow from China is low..., we can only offer Greenfield-projects and we do not have a big home market to start up in.

11 So far, very few significant greenfield projects. How to make sure that they become successes that will promote Denmark as a place to invest? How to establish more attractive greenfield projects?

12 1) Strong Danish Manager, relatively easy to hire key competences 2) Political recognition treated at least equally 3) Financial support for innovation treated at least equally 4) Denmark still the global off shore wind hub

13 Chinese Gen-gigant in Denmark: We just want to give people a better life

14 How to make sure a global winner continue to give priority to Denmark? But return on investment has not been as expected What do we do to make sure their investments in Denmark are long term successes, so they stay and expand?

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16 Why only Europe s Smart Grid Lab?

17 Do we get enough Chinese attention to new sophisticated hospitals?

18 24/4-12: Niels Brock Business School celebrates 10 years anniversary in China Can we do even more within this area? They preferred place to send your child for education? English, Learning the Danish way, Innovation, Safe, Blue Sky, Healthy Food (From an earlier visit)

19 Would it be possible to make H.C. Andersen R&D family resort for Chinese companies? Work and live with the best from China and the best from Denmark. Sell Blue Sky even more? Long term tourism Many well educated and rich Chinese families are concerned with air-quality and food safety. This becomes a recruitment problem for Chinese companies. Or healthy senior tourism? Fresh air, not to warm,

20 More Asian food for Europe? The next Daloon placed next to Danish Crown?

21 Concluding remarks Tendency that we look for ones that are weaker than us, instead of looking for the strong ones that just wants to find a way into the European market, but may not be depending on our scientific expertise. We are too focused on their lack of knowledge instead of their core competences and how we can help them in bringing these into Europe! Authorities has to really act as business developers like in China not too political, not as controllers and judges. Daloon is also a great company (established by Chinese Sai-chiu Van in 1960) We very much needs jobs for people with less education One feedback from Sinovel was that they couldn t get a clear suggestion on where to establish, due to internal Danish competition. If a major reason for setting up a greenfield in Denmark is Human Resources, maybe try to present specific kandidates / potential staff? Can Universities, Unions and other HR-organisations play a more aggressive role in showcasing the HR-potential in Denmark? In China, they try to solve all your needs, e.g. bring in universities to offer their students tailormade semester to fit your needs We have to take ownership to their longterm success, e.g. help them to get into the European market and political system. Threat them equally or better.