Den gode innovation i krisetider i bolig og beklædningsvirksomheder Henrik Spandet-Møller fortæller om, hvordan de (beklædnings)virksomheder, han sidder i bestyrelsen for eller er konsulent for, måtte omstille sig under krisen og hvilke konsekvenser det har haft; hvilke ændringer i strategier og hvilke nye tiltag har det har medført 1
Nu ikke mere snak! 1. Fokus kernekompetencer originalt design af god kvalitet til en rimelig pris 2. Red carpet til blue collar. Genopfinde sig selv med godt købmandskab. 3. Vi er ikke den 5. modemetropol. Mode er ikke kun kultur men et af Danmarks vigtigste erhverv 4. Bedre uddannelser 5. Politikere hænderne i mulden og penge på bordet 6. Samling af brancheorganisationer 2
ØK: Singapore, Manila, Bangkok Carli Gry: DE, AU, NL, BE, CH HABURI.com 3
ENTREPRENEUR OF THE YEAR 2004 DYRBERG/KERN has won the Danish competition thanks to the complexity of the company. DYRBERG/KERN has not only created a unique design concept, but they have also been able to strengthen and motivate the organisation and increase the turnover by 30% annually since the company foundation in 1985 Børsen, November 2004 4
I can accept failure Everyone fails at something But I can't accept not trying 5
Stella Nova 2007-2008 Stella Nova has in less than 6 years secured a solid position and a strong image in Europe. Stella Nova has newly been recapitalised and has high, international ambitions. 6
Survival of the Biggest ICCompanys, Bestseller, Brandtex 1000 Mio. Bruuns Bazaar, Day, Marlene Birger 200 Mio. Metropol 100 Mio. Stella Nova, Baum und Pferdgarten 30 Mio. 20 Mio. > 20 designer brands mellem 5-20 Mio. kr. med tab, eller meget beskedent overskud behov for 8 + medarbejdere Meget små designer brands med 1-3 ansatte 7
The Brand Platform: Backwards integration, Forward optimization Synergies through shared: 1. management and leadership competences 2. Customer service 3. PR 4. Accounting 5. Supply chain incl. sourcing 6. Office space 7. Ware house 8. IT 9. Systems 10. Reporting 11. Retail, shop in shops, retail competence 12. International expansion 8
Bestyrelse Stella Nova, Evita Peroni, Ticket To Heaven, HTM Group Fashion Accelerator/Konsulent for Ej sikke lej, Venus de Milo VL 92 Innovation Spandet & Partners med Winnie Johansen & Allan Kruse 9
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Interview Børsen 11. februar 2010: Primadonnaer i vejen for udvikling i modebranchen Krukket opførsel hos mange af modeverdenens designere og direktører forhindrer ofte, at der kan etableres et nødvendigt tæt samarbejde om udvikling af branchen og etablering af de større og stærkere spillere. Alt for meget i den københavnske modeuge, der officielt åbner i dag, handler om champagne, kind-kys og»ih-hvor-erdet fantastisk«i stedet for forretning. Svadaen kommer fra den erfarne modemand Henrik Spandet-Møller, som har haft ledelsesposter i en række danske modevirksomheder og i dag sidder i bestyrelsen i flere af dem samtidig med, at han driver konsulentvirksomhed. Det er nødvendigt med stærkere spillere og mere samarbejde, hvis den danske tøj industri skal udvikle 14 sig, mener erfaren tekstilmand
Berlingske Kronik 9. februar 2010: Vil Danmark tjene penge på modetøj? Henrik Spandet-Møller, Allan Kruse og Winnie Johansen. Hvis den danske modebranche ikke vågner op og ser realiteterne i øjnene, så risikerer Danmark, at der ikke er noget, som hedder 15»Copenhagen Fashion Week«om nogle år. Inden længe sender kineserne deres design på det internationale marked
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If It s Tuesday, This Must Be Copenhagen Women s Fashion by Natalia Rachlin February 15, 2010 For a while there, the Copenhagen fashion scene convinced itself (and attempted to convince everyone else) that the city would be the fifth fashion capital. This season, however, was as close as you re going to get to an all-out admission that, well, it s just not going to happen. felt like an unintentional homage to defeat Now, if only all the commercial hippie-dippy nonsense could be delegated off the runway and back to the showroom where it belongs, CFW would instantly be more interesting albeit tiny, but there s nothing wrong with that. Perhaps, now that Copenhagen has given up its futile pursuit of world fashion domination, the focus can be put back where it belongs: on nurturing and developing this handful of emerging designers. Then it s just a matter of time before a larger international audience will come knocking. And then, who knows, Copenhagen might just become a mini-fashion capital after all. 17
Mode er ikke kun kultur Mode er et vigtigt erhverv 18
Danmark har en erklæret politisk drøm om at forvandle København til verdens femte mest betydningsfulde mode by som en perle på snoren efter Paris, 19 Milano, London og New York.
Copenhagen Fashion Week 1st fashion week in the world to launch mobile application Brian Mikkelsen Bjarne Bang Frank Jensen Danmark har en erklæret politisk drøm om at forvandle København til verdens femte mest betydningsfulde mode by som en perle på snoren efter Paris, 20 Milano, London og New York.
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got it right got it all 22
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IMAGINE THE STORE BEING THE PLACE WHERE YOU GET THE STORIES ABOUT THE BRAND AND WHERE YOU ARE GIVEN THE ARGUMENTS FOR BUYING THE PRODUCTS 24
Every dollar we spend is a vote you use what you buy to empower what you believe in! This is what retailing is all about! 25
1. Fokus kernekompetencer originalt design af god kvalitet til en rimelig pris 2. Red carpet til blue collar. Genopfinde sig selv med godt købmandskab 3. Bedre uddannelser 4. Politikere hænderne i mulden og penge på bordet 5. Samling af brancheorganisationer It wont mean a thing, unless you can make it happen 26 L. Bossidy & R. Charan Execution the discipline of getting things done )
Egne innovations tiltag 1. Strategy: Growth, turnaround & operational efficiency 2. Leadership & Organizational Development 3. Product development & Assortment Governance 4. Supply Chain, sourcing, pricing & IT 5. Sales, Distribution & E commerce 6. International market entry 7. Branding DNA & Retail 8. Industry Benchmark Analysis and segmentation 27
Don t ask what the market and product can do for you Ask what you can do for the market and your customers 28 Henrik Spandet-Møller, +45 22 66 0911, henrik@spandet.com, www.spandet.com