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Figurliste Kapitel 1 Figur 1.1: Specialets sammenhæng Kapitel 2 Figur 2.1: 4 typer brugermotivation i multi-user-verdener. Kapitel 3 Figur 3.1: Forskelle mellem modernitet og postmodernitet Figur 3.2: 2 perspektiver på livsstil Figur 3.3: 3 perspektiver på selviscenesættelse Figur 3.4: Identitetens forandring over to epoker Kapitel 4 Figur 4.1: Fire perspektiver på brands Figur 4.2 Outside-in vs. inside-out perspektiv på brands Figur 4.3: Concepts of identity in brand management and social theory Figur 4.4: The 3 branding steps in virtual worlds Figur 4.5: A Preliminary Model of Brand Relationship Quality and its Effects on Relationship Stability Figur 4.6: De 6 facetter, som påvirker Brand Relationship Quality Figur 4.7: Iconic brands are brands that have become cultural icons Kapitel 5 Figur 5.1: Anbefalinger til virksomheder der vil etablere sig I virtuelle verdener
Appendix Bilag 1: http://en.wikipedia.org/wiki/lead_user Bilag 2: http://slprofiles.com/secondlifeblog.asp?p Bilag 3: http://www.slprofiles.com/slprofiles.asp?id=23273 Bilag 4: http://secondlife.blogs.com/nwn/2004/04/the_wedding_pla.html Bilag 5: http://www.metro.co.uk/news/article.html?in_article_id=30420&in_page_id=34 Bilag 6: Erhvervsbladet Max 15.03.07 Bilag 7: http://www.secondlifetalk.com/index.asp?a=comments&id=16974 Bilag 8: http://pmunk.wordpress.com/2006/09/25/adidas-toyota-reklamerer-i-second-life/ Bilag 9: http://freshtakes.typepad.com/sl_communicators/2007/02/mercedesbenz_se.html Bilag 10: www.vidensbankfornyemedier.dk/sw21279.asp?usepf=true Bilag 11: http://www.computerworld.dk/blog/sl/437?cid=4&q=kvalitative+unders%f8gelser+i+second+life&sm=se arch&a=cid&i=4&o=0&pos=1 Bilag 12: http://www.findingdulcinea.com/news/technology/may-june-08/in-my-second-life-i-am-cool.html Bilag 13: http://slprofiles.com Bilag 14: http://www.gauravonomics.com/blog/marriage-infidelity-divorce-and-murder-in-second-life/ Bilag 15: http://jscms.jrn.columbia.edu/cns/2006-10-31/nicholson-yoursecondlife Bilag 16: http://www.ft.com/cms/s/0/cf9b81c2-753a-11db-aea1-0000779e2340.html?nclick_check=1 Bilag 17: http://www.paidcontent.org/entry/virtual-goods-banned-from-ebay-second-life-gets-an-exemption paidcontent.org Bilag 18: http://www.katrinebjerg.net/nyhedsbrev/07/jan/innovationlab.htm Bilag 19: www.getafirstlife.com Bilag 20: http://secondlife.com/newsletter/2007_02/developer.html Bilag 21: http://www.rm.dk/files/regionshuset/hrafdelingen/organisation%20og%20ledelse/midtlab%20filbibliotek/arti kler/080228%20inddrag-brugerne-i-innovationsarbejdet.pdf Bilag 22: http://en.wikipedia.org/wiki/co-creation Bilag 23: http://www.grundfos.dk/web/homedk.nsf/webprintview/fdb74fe769fe1feac1257351006c64d7 Bilag 24: http://www.3dnet.dk/wordpress/index.php?s=indbyggertal Bilag 25: http://infopirate.org/mercedes-benz-second-life-sim-to-open-feb-20 Bilag 26: http://www.guardian.co.uk/technology/2006/jul/09/secondlife.web20 Bilag 27: http://www.secondlifeherald.com/slh/2006/11/u2_in_sl_dragon.html Bilag 28: http://secondlife.com/businesseducation Bilag 29: http://www.urban.dk/article/20070412/urban/104120012/ Bilag 30: http://secondlifegrid.net/slfe/corporations-use-virtual-world Bilag 31: http://socialsquare.dk/2007/02/12/skal-virksomheder-ind-i-second-life/ Bilag 32: http://www.detune.dk/second-life/63-mediernes-daekning/203-nationale-forskningsportal-under-hardkritik.html Bilag 33: http://www.gartner.com/it/page.jsp?id=503861 Bilag 34: Eksempler på Fourniers teori. Bilag 35: Holts model.