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Carl Beck Kommunikationsekspert
David Ledstrup Digital medie rådgiver
Majbritt Lund Kommunikationsrådgiver
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Highlight your brand and products with Carousel format Take you audience one a virtual tour by being creative
Play with creative movement
How much time do you really need to tell a story if you just tell the most interesting part?
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Facebook and Nielsen found, that up to 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten.
Social video recommendations Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the advert to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest. Design for no sound. As most video adverts in the mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence. Frame your visual story. Producing videos for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure that your story is told well on a small screen. Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
Mobile feed optimized creative drives real results Original TV spot Simple modifications to Coffee Mate's TV commercial increased key metrics: +7.5pt increase in ad recall +7pt increase in product awareness +20% 10s+ views Optimized for mobile feed
On mobile, you need to be fast 12 34 5 VISIT OUR WELCOME WEBSITE Click Here 40% of consumers abandon a site that takes over 4 seconds to load. Source: Kissmetrics anayltics infographic: https://blog.kissmetrics.com/loading-time/?wide=1
Mr porter
Instagram & Facebook creative Play the Loop! Community First Simplicity Matters Inspiring Creativity 47% of content in people s Instagram feeds is from users they don t know 4 5
TRENDS
360 Video Capture attention and imagination
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