Rådgiverbranchen og den digitale transformation

Transkript

1 Rådgiverbranchen og den digitale transformation DI Videnrådgiverne Årsdag d. 30/ Michael Borges Partner, Technology Leader

2 2015 Deloitte

3 Agenda Welcome to the digital era The automation of knowledge work? The potential impact on professional services 2015 Deloitte

4 What is digital transformation? Exponential technological development drives changes in business models. Products, services and processes are optimized or completely replaced and entire markets may be disrupted 2015 Deloitte 4

5 Cloud computing Mobile devices Social technologies Ambient computing Big data Cognitive technologies 5

6 The application of new technology Deloitte

7 Examples of digital business models e-commerce Sharing economy Entertainment on demand Peer-to-peer lending Connected services Crowd sourcing Payments Datadriven public sector e-recruiting Targeted advertising Crowd funding 2015 Deloitte Data-driven R&D...

8 Agenda Introduction to digital transformation The automation of knowledge work? The potential impact on professional services 2015 Deloitte

9 The robots are coming Industrial transformation Machines replace dangerous and heavy work IT transformation Machines replace repetitive and tedious work Digital transformation Machines replace knowledge work 19 th century -> 20 th century -> 21 st century -> 9

10 The future of knowledge work Sixty percent of CEOs believe that the emergence of smart machines capable of absorbing millions of middle-class jobs within 15 years is a "futurist fantasy. However, Gartner predicts that smart machines will have widespread and deep business impact within only seven years through Garner 47 percent of total employment is at risk from computerization over the next decade or two Study from Oxford University By percent of jobs as we know them today will be replaced by smart machines Gartner By 2029 robots will have reached human levels of intelligence Ray Kurzweil, Director of engineering at Google 10

11 Maturity, complexity and business value Intelligent process automation Judgements Machine learning Identify patterns in data in order to add judgement Pattern-based decisioning Decisions Business Rules Management Model and execute business rules Business Process Management Model and execute workflows ediscovery Embedded cognitive intelligence Mass customization Interactive digital communication Automated case management Targeted and automated actions 2014 Deloitte 11

12 Maturity, complexity and business value Intelligent process automation Judgements Machine learning Identify patterns in data in order to add judgement Analytics based decisioning Decisions Business Rules Management Model and execute business rules Business Process Management Model and execute workflows ediscovery Embedded cognitive intelligence Mass customization Interactive digital communication Automated case management Targeted and automated actions 2014 Deloitte 12

13 Automation choices Deloitte

14 Agenda Introduction to the digital era The automation of knowledge work? The potential impact on professional services 2015 Deloitte

15 Could this happen to professional services?!? 2015 Deloitte 15

16 Digitaliseringens betydning for videnrådgivere Digital business incompetence will cause 25 percent of services provider businesses to loose market position, Gartner 2014 Trusler og muligheder Konvergens Ny tilgang til IT Nye kompetencer Nye indkøbsmodeller Nye leverancemodeller Nye kommunikationsformer Øget udbytte for kunderne Deloitte 16

17 Konvergens IT bliver forretning og forretning bliver IT CEO Chief Operating Officer Chief Marketing Officer Chief Financial Officer Chief Customer Officer Chief Digital Officer Chief Data Officer Chief Analytics Officer Chief Innovation Officer CIO

18 Ny tilgang til IT Two speed IT Traditional IT Fast IT IT industrialisering Æra Digital transformation Omkostningsreduktion Procesoptimering Formål Differentiering og vækst Forretningsinnovation Indefra ud Specialisering Outsourcing Service level kultur Standardisering Stabillitet Tilgang Udefra ind Forretningsnærhed Co-creation Iværksætter kultur Eksperimentering Agilitet 2015 Deloitte

19 Nye kompetencer Stor vækst i klassiske IT roller Data scientist rollen bliver den helt centrale Math Statistics Data Management Stigende behov for nye/utraditionelle kompetencer Visualization Machine Learning Programming Business skills Modeling

20 Nye indkøbsmodeller Nogle friske forudsigelser Mere end 50% af alle rådgivningsydelser vil blive købt via online kanaler indenfor de næste 10 år. Kunden starter sin sourcing her: Konkurrencedygtighed i et sådant marked kræver at kompetencer, kundetilfredshed, tilgængelighed og pris er transparente. Priser vil blive automatisk tilpassede i realtid. Resultatet vil være en commoditisering af dele af branchen. 20

21 Nye leverancemodeller Produktificering Endnu en frisk forudsigelse: Mange typer af rådgivning vil indenfor de kommende 10 år blive produktificeret Produktificeringen vil bestå af apps og online services baseret på data, kodificeret viden, kognitive løsninger og digitalt baseret kommunikation.??? Kodificerbar viden Analyse og regler Transparent prissætning Automatisering Tavs viden Kreativitet og innovation Mindre transparent prissætning Differentiering 21

22 Nye leverancemodeller Eksempel: Produktificering af juridiske ydelser 22

23 Nye kommunikationsformer On-site tilstedeværelse vil langsomt blive mindre vigtig Geografisk nærhed vil gradvist miste betydning som konkurrenceparameter Sprogbarrierer vil gradvist blive nedbrudt 23

24 Øget udbytte for kunderne Rådgivning baseres på data og kognitive løsninger (fx analytics) vil have større effekt. Adgang til realtids data vil ændre fokus fra behandling til forebyggelse af potentielle problemer 24

25 Agenda Introduction to the digital era The automation of knowledge work? The potential impact on professional services 2015 Deloitte

26 Konklusion Disrupt or be disrupted Trusler og muligheder Konvergens Ny tilgang til IT Nye kompetencer Nye indkøbsmodeller Nye leverancemodeller Nye kommunikationsformer Øget udbytte for kunderne Deloitte 26