Anvendelse af de studerendes egne cases i undervisningen Karin Beukel, Præsentationen blandt andet baseret på slides udarbejdet af Nina Riis (IFRO)
Eksempel: Entrepreneurship & Innovation 8 ugers introduktionskursus i Innovation & Entreprenørskab for kandidatstuderende, 7,5 ECTS (i 2015 indledtes et samarbejde med kurset social innovation på CBS) Studerende med forskellige faglige baggrunde: KU: jordbrugsøkonomi, idræt og human ernæring, biokemi, miljøøkonomi, naturressource, fødevarevidenskab CBS: Strategisk kommunikation, innovation, kommunikation og forretning, Underviser-gruppen: Karin Beukel, adjunkt på KU (kursusansvarlig), forsker i IPR Nina Riis, KU, underviser i idégenerering og procesdesign Ester Barinaga, professor MSO, CBS, forsker i social innovation Samt eksterne forelæsere fra forskellige grene af iværksættermiljøet
Design Thinking som grundlag for kursusforløbet Inspiration: Observationer, problemundersøgelse, spørgeskemaer, workshops, interviews Idéudvikling: brainstormingsprocess er, konceptudvikling, prototyper, workshops med brugere, feltarbejde Implementation: Udvikling af forretningsmodel (BMC), SWOT, risikoanalyser, markedsundersøgelser, præsentationer Inspiration Ideation Implementation To uger Tre en halv uge Fem uger
Course Plan*, Entrepreneurship and Innovation Course 2015, Block 4: RUNNING TOGETHER WITH CBS, SOCIAL ENTREPRENEURSHIP COURSE Yellow (lectures, exercises, class discussions), blue (guest sessions and excursion), red (teamwork), green (presentations) *May be updated during the course! Sted og dato Dias 4 Enhedens navn Design thinking: Inspiration Ideation - Implementation Week Week 36: Inspiration phase Week 37: Inspiration phase Week 38: Ideation phase Week 39 Date 31-aug 02-sep 07-sep 09-sep 14-sep 16-sep 21-sep 23-sep Location A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 09.00-09.30 TEAMWORK: WORK WITH TEAMWORK 09.30-10.00 CUSTOMER / STAKEHOLDER KICK-OFF I Inspiration: Secondary 10.00-10.30 IBM Megatrends/case challenges: Tim Hohm (KIC) data and interview 10.30-11.00 Client visitor center questions 11.00-11.30 11.30-12.00 Business Model Canvas 13.00-13.30 INTRODUCTION: Process & LECTURE/EXERCISE JTI workshop Feedback on 1-pager TEAMWORK Inspirationsfase Who am I & how do I 13.30-14.00 expectation adjustment contribute Final preparation Sergio Liorian CBS LECTURER 14.00-14.30 GUEST: Last Year Student to my team and teamwork WORKSHOP - 1 ITERATION GUEST Voiceboxer KICK-OFF II Exploring needs WORKSHOP - 2 ITERATION 14.30-15.00 (IDEATION) Nikolaj Boe Team formation and team dynamics workshop Ester (IDEATION) 15.00-15.30 The Right People TEAMWORK Ideation 15.30-16.00 PRESENT Teamwork LECTURE Inspiration: Defining the 16.00-16.30 LECTURES/EXERCISE Problem def. & Business Model Canvas Entrepreneurship and opportunities problem 16:30-17:00 Innovation and Design Solution Teacher NR&KB NR (KB-NA) NR NR NR NR KB (NR-NA) KB (NR-NA) DEADLINES 11.sept: Hand in problem definition /(NO SOLUTIONS!) (1-pager) Week Week 40 Week 41 Week 43 Week 44 Date 28-sep 29-sep 05-oct 07-oct 19-oct 21-oct 26-oct 28-oct Location A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 A1-09.01 09.00-09.30 LECTURE: IPR BASICS 09.30-10.00 TEAMWORK PRESENT 10.00-10.30 Implementation: Future of Final presentation 10.30-11.00 Teamwork the idea Implementation 11.00-11.30 11.30-12.00 13.00-13.30 LECTURE/EXERCISE 13.30-14.00 Finance and Business Planning 14.00-14.30 LECTURE Ideation GUEST: Pitch workshop Carina Brix from Venture Cup 14.30-15.00 Partnerships Negotiation role play TEAMWORK TEAMWORK 15.00-15.30 LECTURE/EXERCISE Marianne Weille Finalize report Prepare final presentation Individual preparation time 15.30-16.00 Business Model environment Teamwork TEAMWORK Teamwork (Novozymes) for exam 16.00-16.30 Preparation: Negotiations 16.30-17.00 Marianne Weile (Novozymes) Teacher KB KB NR (KB NA) NR(KB NA) KB (NR NA) KB (NR NA) KB KB+NR DEADLINES!!!Final report due on 23 October 12:00 (noon)!!! Teamwork PRESENT PITCH YOUR BUSINESS IDEA Implementatio Feedback and Exam Q&A
Course elements Individual preparation Exercises and class discussions Guest lectures Excursion Case challenges: Megatrends Role play Team work Exam E-lectures (Absalon) Team/project management tools Interviews and observations Design thinking Creativity tools Business modelling Film festival Pitching Presentations and feedback sessions
Kursusdag 2: Inddeling i grupper/teams startskud til deres egen case Department of Food and Resource Economics Baseret på kategorierne fra INDEX AWARDS (og FORBES- megatrends)
Eksempel fra den studerendes perspektiv Gender Educational background Nationality (one Danish speaking) Project management skills/experien ce (1-5) Business knowledge (1-5) Level of ambition (1-5) F International Marketing & Management French 1 4 4 F Bioinformatics British 2 2 5 M Leadership & Organisation Danish 5 4 4 M bioentrepreneurship Spanish 1 1 4 M food science and technology Norwegian 1 1 4 F Human Nutrition Norwegian 2-3 1 4 F Sports and exercise science Danish 4-5 1 5
Leverancer fra de studerende: Uge 2: Problemundersøgelse & formulering af spørgsmål hand in af problemdefinition feedback fra alle undervisere Uge 4: 2 minutters film, der kommunikerede deres spørgsmål Uge 6: 10 minutters præsentation for holdet og undervisere med forslag til løsning Uge 7: Aflevering af grupperapport m. implementeringsplan og udarbejdet forretningsmodel (feedback bliver givet i Uge 8 inden eksamen) Uge 8: Afsluttende præsentation for panel bestående af interessenter, investorer og erfarne iværksættere
Eksamen Mundtlig (1+3+11min) Trækker et ud af 5 områder Entrepreneurship Innovation Design Thinking The business model Implementing innovation and entrepreneurship Exam questions (#8) randomly assigned, but outside category drawn Eg.: Which factors are important for being successful with crowdfunding, such as on Kickstarter? And what funding mechanisms did you consider in your case What are determinants of innovation, and which ones do you consider to be most important for your case? Assessment only based on oral examination
Efter kurset: 5 ud af 9 grupper arbejder videre med deres idé Studerende der starter virksomhed Studerende der laver et E&I speciale Studerende der starter i HUB Studerende der starter på BBIP (CBS)
Learning objectives Competences in entrepreneurship and innovation management: Engage in entrepreneurial activities in a new or existing private firm, a public organization or an NGO Apply design thinking and understand the role of planning, control, stakeholders, goals, and resources in E&I processes Independently find and approach stakeholders to develop ideas Evaluate the feasibility of different tools in different contexts (conditions, means available) Skills: Entrepreneurial and innovation processes in your fields of study Apply tools for starting-up new business activities or managing innovation processes Communicate ideas to stakeholders including investors and other potential partners Knowledge: Overview of theories and concepts in entrepreneurship and innovation management Characteristics of entrepreneurs Types and degrees of innovation Tools and approaches to new venture creation and innovation management Creativity tools
Tak & spørgsmål er velkomne Department of Food and Resource Economics