1. E-MAGASINER (Herning) Hvem kan deltage: Studerende i Herning Kriterie for at bestå: Deltagelse i undervisningstiden, udarbejdelse af e-magasin, deltagelse i fælles fremlægning. På kurset lærer du at udvikle et grafisk koncept samt efterfølgende at designe et e- magasin for et modebrand. Undervisningens hovedvægt vil være på InDesign, men der vil være en introduktion til Illustrator og Photoshop også. Indhold: Konceptudvikling Grafiske virkemidler Komposition, Layout og flow Opsætning i InDesign E-publishing
2. STRATEGIC GROWTH AND INNOVATION (Herning) Duration: 2 weeks / 45 lessons Who can participate: Students in Herning The elective will provide the student with insight into the discovery and development of radical new business models in existing industries. Additionally, the course will enable students to foster disruptive strategies and innovations to meet the overall growth imperative of companies in rapidly changing and hypercompetitive market conditions with few or no sustainable competitive advantages available. Attendance and the completion of a project are required for class credit. The student is to understand and obtain knowledge about: The terminology of innovation and strategic innovation, in particular Business model innovation and the process involved Innovation of business models by company entrants and established firms The dilemma of innovators and the strategic solutions to them Prediction and explanation of industry change and successful innovation by applying theories of disruptive innovation The three building blocks of a breakthrough innovation capability The strategy and process of design driven-innovation of what things mean How companies may use the combination of imitation and innovation, (innovation), to gain a strategic edge
3. THE FUTURE OF FASHION CAMPAIGNS (Herning) Duration: 2 weeks / 45 lessons Who can participate: Students in Herning We will investigate the roles of the different stakeholders; the creative director, the brand manager, the photographer, the art director etc. Luxury fashion brands seem to hold on to the old media like glossy ads in Vogue, but how can luxury brands successfully use new media and e.g. content marketing? The last part of this course will be hands on creating a luxury campaign using various media. Very few luxury fashion brands differentiate from another, but recently we have seen both Stella McCartney and Kenzo being playful. How can we create a new kind of campaign that stands out? Can we produce a method for creating fashion campaigns? The course: Research of fashion campaigns The roles of the stakeholders Creating the luxury fashion campaign Producing a method
4. INFOGRAPHICS - Visualisering af komplicerede data og begreber (Aarhus) Hvem kan deltage: Studerende i Aarhus Dette kursus er designet til at hjælpe dig med at udvikle færdigheder til at visualisere komplicerede data og begreber i en interessant og visuelt engagerende måde, der gør det kan deles i både virksomhedspræsentationer og som en ressource for social markedsføring. Fremmøde og færdiggørelsen af et projekt er påkrævet for ECTS-point. Gennem kurset vil du arbejde med følgende: Valg af emne og indsamle information og data Oprettelse tekstdisposition Opret en wireframe / skitse layout Vælg farvepalet og grafisk stil. Oprettelse af grafiske ressourcer i Illustrator og Photoshop Brug typografi og sammensætning for at maksimere kommunikation Klargøring af filer til deling enten på tryk eller på internettet Hvilke andre muligheder er der (online)
5. ANALOG MEETS DIGITAL (Aarhus) Hvem kan deltage: Studerende i Aarhus Dette indledende kursus er designet til at hjælpe dig med at udvikle færdigheder til at finde og evaluere teknologier og koncepter specielt til marketingaktiviteter, der linker digitale og analoge kommunikationsplatforme. Fremmøde og færdiggørelse af et projekt er påkrævet for at kunne bestå. Emner: Argumented reality QR-koder NFTC / IBeacon RFID Geo-tagging (gps placering) Lydoplevelser Brug af Trend Canvas til at evaluere potentialet for teknologi Sammenlignende benchmarking