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39 Computerworld - IFPI-undersøgelse: Hver 10. dansker er musikpirat 12/22/09 4:13 AM Publiceret 30. juni 2009 klokken 13:33 på cw.dk/art/52164 Printet 22. december 2009 IFPI-undersøgelse: Hver 10. dansker er musikpirat Musikbranchen glæder sig over, at antallet af pirater ikke længere vokser væsentligt. Abonnementstjenester som TDC's PLAY er en holdbar forretningsmodel, mener musikindustriens formand. Af Mads Elkær En spritny Megafon-undersøgelse blandt repræsentativt udvalgte danske internetbrugere viser, at 10 procent har downloadet ulovlig musik inden for de seneste seks måneder. ANNONCE: Det svarer til, at omkring hver 10. dansker - eller en halv million personer i Danmark - har begået musikalske ulovligheder på nettet inden for det seneste halve år. Megafon-undersøgelsen, der er iværksat af IFPI Danmark og AntiPiratGruppen viser også, at antallet af pirater også lå på 10 procent i december 2007 og på otte procent i november På trods af, at der tilsyneladende er en lille stigning i antallet af pirater med to procentpoint, er der jubel hos IFPI, der er pladeselskabernes brancheorganisation i både Danmark og på internationalt plan. "Ser man på befolkningen under ét, synes væksten i pirateriet at være aftaget. I 2009 oplyser 10 procent af danskerne, at de inden for de seneste seks måneder har downloadet musik ulovligt. Det er den samme andel, som Megafons seneste undersøgelse på området viste i I 2006 var tallet 8 procent," forklarer IFPI i en pressemeddelelse. IFPI-optimisme med ny forretningsmodel IFPI-formand Henrik Daldorph vejrer dog morgenluft i samme undersøgelse, fordi den viser, at der er en tendens blandt TDC's PLAY-kunder til, at de downloader færre ulovlige musikfiler. 43 procent af adspurgte danskere, som har adgang til PLAY og indrømmer at have downloadet musik ulovligt, siger, at deres PLAY-abonnement har fået dem til at downloade "mindre eller meget mindre" ulovligt. Så mange henter film i Danmark Kun to procent svarer, at de downloader "mere" eller "meget mere" ulovligt, mens 55 procent af de adspurgte PLAY-kunder angiver, at musikabonnement-tjenesten ikke har haft nogen betydning for deres Page 1 of 2

40 Computerworld - IFPI-undersøgelse: Hver 10. dansker er musikpirat 12/22/09 4:13 AM adspurgte PLAY-kunder angiver, at musikabonnement-tjenesten ikke har haft nogen betydning for deres maritime musikvaner. "Det er godt nyt for musikbranchen. Det bekræfter, at det er de nye modeller, der på sigt skal løse piratproblemet, og med adskillige nye tjenester klar i kulissen, vil vi formodentlig allerede i løbet af det kommende års tid se en forbedring af situationen", vurderer Henrik Daldorph, selv om antallet af pirater altså er steget i forhold til for tre år siden, hvor der ikke fandtes en pendant til TDC's PLAY-tjeneste. Seks procent henter film ulovligt Ifølge Megafon-undersøgelsen har to procent af de adspurgte respondenter ulovligt downloadet film, mens fire procent har downloadet både film og musik - hvilket tilsammen giver seks procent af den danske internetbefolkning, der har downloadet film. Selv om filmbranchen i Danmark ikke har historiske data at læne sig opad ligesom musikindustrien, så smitter IFPI-optimismen af på filmbranchen, som også står med et stort piratproblem på hånden. Samtidig oplyser kommunikationschef Ditte Rie Agerskov hos Foreningen af danske Videogramdistributører (FDV) til Computerworld, at initiativer som PLAY ikke står alene, når det kommer til nye forretningsmodeller. Viasat-selskabet og TDC's YouSee-tjeneste arbejder begge med video-on-demand-tjenester, hvilket også gælder for Nordisk Films netkanal Sputnik. Derudover holder filmbranchen et skarpt øje med musikbranchens abonnements-tjenester for at sænke piraterne. Page 2 of 2