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Transkript

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

2 Figur 5.1 C : Samlede data fordelt på aviser, relative tal (n = 2416) Ekstra Bladet B.T. Politiken Berlingske Tidende MetroXpress Nyhedsavisen,,X :,X QX HX :HX DHX Figur 5.2 F: Læserbreve fordelt på aviser i weekenden, absolutte tal (n = 254) Politiken Ekstra Bladet 67 B.T. 59 Berlingske Tidende Kort læserbrev Langt læserbrev Figur 5.2 G: Læserbreve fordelt på aviser i hverdage, absolutte tal (n = 897) Ekstra Bladet 211 Politiken B.T. Berlingske Tidende MetroXpress Nyhedsavisen Kort læserbrev Langt læserbrev 112

3 Figur 5.2 H: Læserbreve fordelt på kildetyper, komparativt overblik (n =1072) B.T Berlingske Tidende Ekstra Bladet MetroXpress 67 3 Nyhedsavisen Politiken % 20% 40% 60% 80% 100% Borgere/civile Eksperter Repræsentant for interesseorganisation Politikere Journalister Diplomater/embedsmænd Figur 5.2 I: Læserbreve fordelt på kildetype, samlede data (n = 1072) Borger/civil aktør 81% Journalist 3% Ekspert 3% Diplomat/ embedsmand 0.3% Repræsentant for interesseorg. 5% Repræsentant for interesseorganisation Politiker Borger/civil aktør Journalist Ekspert Diplomat/embedsmand Politiker 8% 113

4 Figur 5.2 J: Læserbrevenes geografiske orientering, fordeling på indland/udland (n = 1072) B.T Berlingske Tidende Ekstra Bladet MetroXpress Nyhedsavisen Pol % 20% 40% 60% 80% 100% Indland Begge Udland Figur 5.2 K: Læserbrevenes geografiske orientering, fordeling på indland/udland, procentmæssig fordeling (n = 1072) Begge 7% Udland 4% Indland 89% 114

5 Figur 5.4 B: Brugen af voxpop, respons fordelt på aviser, procentfordeling (n = 245) 22% 11% 24% 1% 42% B.T. Ekstra Bladet MetroXpress Nyhedsavisen Politiken Berlingske Tidende Figur 5.9 D: Avisernes brug af konkurrencer, procentfordeling Berlingske Tidende 5% Politiken 3% B.T. 7% MetroXpress 17% Ekstra Bladet 68% 115

6 Figur 5.9 E: Avisernes opfordringer til læserne om at deltage i holdningsprægede læseraktiviteter, absolutte tal (n = 166) MetroXpress Nyhedsavisen "# # '# Berlingske Tidende Politiken # %# # $# Ekstra Bladet $# %# %'# B.T. "# '"# '# Avisen opfordrer læserne til at: Kontakte brevkasse/panel Deltage i web-debat Deltage i debat pr. /SMS Deltage i web-afstemning Figur 6 B: Antal læsere, der er repræsenteret med kommentarer, holdninger, spørgsmål eller meninger i en redaktionel kontekst; procentmæssig fordeling. MetroXpress 7% Berlingske Tidende 11% Nyhedsavisen 5% Ekstra Bladet 32% Ekstra Bladet B.T. Politiken Berlingske Tidende Politiken 20% B.T. 25% MetroXpress Nyhedsavisen 116

7 Tabel 5.1 C: Involveringsformer, total oversigt Ekstra Bladet B.T. Politiken Berlingske Tidende MetroXpress Nyhedsavisen samlet Kort læserbrev Langt læserbrev Brevkasseindlæg Voxpop-svar Panelkommentarer Panelundersøgelse Spørgsmål fra deltagere i læserpanel Øvrige læserindlæg Læseranmeldelser Uddrag fra blogs Afstemning fra web Læsernes billeder Øvrige former Sociale arrangementer og abonnementsfordele Konkurrencer Læserne opfordres til at annoncere at deltage i debat pr. /sms at kontakte brevkasse/panel at sende billeder ind at sende tips at deltage i web-afstemning at deltage i web-debat SMS-hilsner [rubrikken] Læserservicering I øvrigt mener jeg Total Tabel 5.2 C: Læserbreve kodet på sociale sfærer, fordeling i absolutte tal. Politiken Ekstra Bladet Berlingske Tidende B.T. MetroXpress Nyhedsavisen Samlet Erhvervsliv og arbejdsmarked Intimsfæren Kulturel offentlighed Magt- og retsudøvelse Naturafhængighed Politisk offentlighed Velfærdsstatens anliggender

8 Tabel 5.2 A: Læserbreve kodet på emnekategorier, fordeling i absolutte tal. Politiken Ekstra Bladet Berlingske B.T. MetroXpress Nyhedsavisen samlet Politiske aktører Medier, journalistik og presse Religion Kulturelle værdier Lovgivning Konflikt og skandale Arbejdsmarked Alm. menneskeligt Uddannelse Massekultur Institutioner og organisationer Sundhed De royale Retsvæsen og kriminalitet Levet kultur Natur og miljø Statens forvaltning Flygtninge/indvandrere Samfundsforhold generelt Politi Sport Trafik, infrastruktur og byggeri Parlamentarisme/konstitutionelle forhold Køn og ligestilling Økonomi generelt Dyrevelfærd Militær og terrorisme Diplomati og forhandling Pasning og pleje Borgerlig uro Historie Udvikling, nødhjælpsarbejde og menneskerettigheder Handel og finans Landbrug og industri Forskning Kunst SAMLET

9 Tabel 5.2 B: Læserbreve kodet på emnekategorier, fordeling i relative tal. Politiken Ekstra Bladet Berlingske B.T. MetroXpress Nyhedsavisen samlet Politiske aktører Medier, journalistik og presse Religion Kulturelle værdier Lovgivning Konflikt og skandale Arbejdsmarked Alm. menneskeligt Uddannelse Massekultur Institutioner og organisationer Sundhed De royale Retsvæsen og kriminalitet Levet kultur Natur og miljø Statens forvaltning Flygtninge/indvandrere Samfundsforhold generelt Politi Sport Trafik, infrastruktur og byggeri Parlamentarisme/konstitutionelle forhold Køn og ligestilling Økonomi generelt Dyrevelfærd Militær og terrorisme Diplomati og forhandling Pasning og pleje Borgerlig uro Historie Udvikling, nødhjælpsarbejde og menneskerettigheder Handel og finans Landbrug og industri Forskning Kunst SAMLET

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