Velkommen til Sådan forklarer du UX til ledelsen
Endelig sker det for UX Emilie Møllenbach Senior UX hos Mobile Pay & UX Danmark Sif Neldeborg IT- Branchen & UX Danmark
Dagens program
Mads Vad Kristensen Digital Business Designer & Kontaktdirektør, Peytz & Co
Strategisk UX Spørg hvorfor? IT-Branchen & UX Danmark, 16. august 2017 Mads Vad Kristensen, Digital Business Designer & Kontaktdirektør, Peytz & Co
UX set fra min stol
Hvordan vælger jeg de rigtige løsninger? Hvordan undgår jeg fejlinvesteringer? Hvordan får jeg forretning ud af det? Hvad fylder hos CxO en?
Alle virksomheder ved*, hvad de laver nogle prøver at differentiere sig men få ved, hvilket job de udfører *Påstår de i hvert fald
Hvilket job udfylder IKEA til UG? Du kan møblere et hjem NU! Hvad er Netflix største konkurrent? En flaske rødvin Hvorfor er Happy Birthday Library et hit? Du får en personlig fødselsdagssang 3 små tests
UX er nøglen til at forstå, hvad der virkelig driver kunderne og det gør UX relevant for strategien og for ledelsen
Hvordan driver vi forståelsen for kundens job?
JTBD Jobs-to-be-Done
Define Locate Prepare Confirm Execute Monitor Modify Conclude
Analyse & hypoteser Feltarbejde Produkttests
Virksomheder har behov for at forstå kunderne bedre og det kan UX med den rette tilgang hjælpe dem med. Resultaterne er, når det gøres rigtigt, signifikante.
Tak Mads Vad Kristensen mk@peytz.dk +45 2628 1976
Emil Frost Strategic Business Analyst, 1508
Rasmus Kruse IT- og Administrationschef, Statsforvaltningen
Premiere: IT-Branchens UX Index Få gratis UX Index undersøgelse her: www.dengodebrugeroplevelse.dk Få rapport og guide til brugerinddragelse Og relevant benchmark for din branche
Pause Vi ses igen kl. 16.35
Christian Petersen Senior Account Executive, Qualtics
CHRISTIAN J. PETERSEN
we live in a NEW WORLD 80 % 2/3 of customers have chosen to switch brands due to a poor customer experience of the workforce is disengaged $40B a year spent on outsourced market research
80% OF CEOs BELIEVE THEY DELIVER A SUPERIOR EXPERIENCE THE EXPERIENCE GAP 8% OF THEIR CUSTOMERS AGREE
Employee Engagement Customer Satisfaction Brand Perception User Experience Product Satisfaction Sales Production Finance SKUs HRIS
The Experience Management Platform customer EXPERIENCE Build greater brand loyalty by asking about your customer s experiences and acting on their feedback. employee EXPERIENCE Measure sentiment across the entire employee lifecycle, prioritize key employee experience drivers, increase productivity through employee engagement, and build stronger teams. brand EXPERIENCE Benchmark and track brand awareness, equity and perceptions; improve brand advertising; and optimize brand strategy. product EXPERIENCE Uncover unmet product needs, prioritize product features, measure user experience, and predict market adoption and usage.
2/3 of the Fortune 100 Customers in 90+ Countries 99 of the Top 100 US Business Schools
industry TRENDS
INDUSTRY STATISTICS 2X The best companies at product development double their return on investment DELOITTE 30% increase in product launches when companies prioritize their product development MCKINSEY, CREATING VALUE THROUGH SUPERIOR PRODUCTS / 1 7 Only 1 in 7 products launched will be successful BOOZ & COMPANY 219 % 30 % Companies that focus on customercentered product design outperformed the S&P 500 by 219% over the past 10 years # 1 The number one skill product managers cited their team needed to improve was collecting product feedback and measuring product satisfaction. MCKINSEY, BUILDING A DESIGN- DRIVEN CULTURE SIRIUS DECISIONS
At the executive table everyone needs to be UX, Sales, Finance, Engineering, Marketing and Product Support at the same time. If you want a seat there as a UX organization, you have to be able to wear all those hats. Head of UX & Research Daan Lindhout
Product feedback at every stage of the lifecycle
customer STORIES
Qualtrics is the difference between success and failure. It s just that simple.
# 1 BEST-SELLING KEYBOARDS IN THE INDUSTRY Yamaha used Qualtrics to survey their customers and received 400 responses in a matter of hours. What might ve taken a week or more to debate internally was resolved in less than a day with actionable insights from actual musicians. And most importantly, Yamaha got it right. 2X INCREASE IN RAPID RESEARCH Yamaha uses Qualtrics to run hundreds of quickturn studies during product development to ensure that they catch potential misfires before a prototype has been fully developed or the finished product has gone to market. INTERNATIONAL PRESS AWARDS BE AN INNOVATIVE PRODUCT LEADER When you want your products to be as innovative as the artists who use them, you need an insight platform that s fast and flexible enough to put the customer s voice into every step of the development process, from strategy, to launch, to tracking.
Wrong decisions can cost millions. Qualtrics helps us get it right.
30 INCREASE IN STUDY PRECISION Participants can complete surveys on their mobile phones, tablets or computers. This flexibility has increased P&G s study compliance precision 30%, and has driven response rates upward. % 10X $ 2B INCREASE IN RAPID RESEARCH Qualtrics fast-turn research capability empowers P&G s researchers and scientists to create, improve and validate every product and marketing initiative in real time, ensuring they meet consumer needs prior to market launch. A $2B RESEARCH BUDGET ON THE LINE P&G has relied on Qualtrics for its most important consumer and product research initiatives since 2009. With an annual research spend of over $2 billion, P&G s R&D teams trust Qualtrics to help them make quality products and services that improve customers lives.
thank you
questions & ANSWERS
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