UNDERLIG KOMMUNIKATION. Interventionskunst i et kommunikationsteoretisk perspektiv

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1 UNDERLIG KOMMUNIKATION Interventionskunst i et kommunikationsteoretisk perspektiv

2 Af Henriette Hosbond og Amanda Katrine Bloch!"#$"%"&'()*+",-'.-/&$01)2* 34"1)0$"')'5/6627)80,)/7 9/*8)$%"':7);"&*),",<'7/;"6+"&'=>>? FORMALIA G"7&)",,"'G/*+/7%!"#$"%&'()'*$&+,-$.%)#,)/*0"1"0'"+)23)!4567) 34"1)0$",'2%AJ&'=KLD?LM'07*$0A<'-;)$8",'*;0&"&',)$'?>'7/&60$*)%"&'0B' =M>>'07*$0A'4&D'*)%"')78$2*);'6"$$"6&26D

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15 INDLEDNING Kommunikationens kunst En kommunikation der skaber oplevelser? DET TEORETISKE SPRINGBRÆT Et postmoderne kommunikationssyn Metodologi og videnskabsteori Hvad er en oplevelse PRÆSENTATION AF CASE TRASH:anycoloryoulike EMPIRISK METODE En pluralistisk tilgang OPLEVELSEN AF TRASH Fænomenet - kunstinstallationen Beskuerens æstetisk oplevelse Konteksten En samlet forståelse af oplevelsen Hvordan kan vi forstå den oplevelse, som interventionskunst i byrummet har potentiale for at skabe hos beskueren? KOMMUNIKATIONSPOTENTIALET At rykke menneskers tanker Planlægning af kommunikation En konkret kampagne Konklusion Og hvilke kommunikationsfaglige muligheder ligger der således i at integrere interventionskunst i byrummet med planlagt kommunikation? )

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17 DET TEORETISKE SPRINGBRÆT ET POSTMODERNE KOMMUNIKATIONSSYN )-%%'5,6'(,2#$&'8-(('),&B$';,/<")$-#,<2,".8-(('),$'#,#*(2$;,<2,3+)2<'),"3,2#$,2;,/<27+'#,+"%%*#2+-(2<, (271-#1,<2,/-);,/<27+'(,<2$'#3+-&3('")'(23+,&72+,<2,-#7011');,3-%(,/<27+'(,&'1)'&3-..-)-(,<2,&' H,5,G8=71', $'#,9,(.&)#$316&69$g#(.<d,(.j6'&$a26%(,*$)(.$:'$96,&%Z$+6&%76*#,.'%#%#.$&67$#.$0#.96,%61).'.0$(9$ $')#';,'),$'(,$')8"),#=$<'#$21(,-(,(-1',-830(,2,$'(,%"$')#'5 6'(,%"$')#','),+-)-+(')23')'(,-8,'#,()",.B,72#'0),.)"1)'332<2('(,"1,)-(2"#-72('(;,/<"),%-#,<'$;,/<-$, $'),'),3-#$(,"1,01('5,6'#,%B$',-(,(0#+',.B,1=),$'(,."3(%"$')#',".,%'$,2,'#,2#323(')'#,.B;,-(,$'), '#,-+(*'7,(273(-#$,2,3-%8*#$'(;,/<"),2$b'#,"%,'#,*#2<')3'7,3-#$/'$,'),8")+-3('(,(27,8")$'7,8"),%-#1', &7Z$96,%\11'.0#,8$b1-,(1'%#%$60$R#,%2*'0"#*$#,$&Z1#*#&$0,-.*&%#.#.#$'$+6&%76*#,.'%#%#.B$60$9,(:\,#%$ -8,"&>'+(2<',3-#$/'$'),%'$8=)');,-(,$'),2,3('$'(,+*#,'),8")3+'7721'08'%#',)"!"7$%,-8,<')$'#,C,-7(,'), (277-$(;,"1,$'),'),2++',b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f,69%$&(0%$1'00#,$96,&)#11#.$'B$":6,:'*%$*#,$#,$%(1#$67$#%$,(*')(1%$4,-*$7#*$76*#,.'%#%#.$#11#,$#=$ K_=)1'#3'#,HIIHV,H[N5,6'(,'),'#,$23+*332"#;,<2,-81)0#3'),"3,8)-,-(,1B,2#$,25!!

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19

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